eMarketer estimates that $11.7 billion will be spent on digital video advertising next year in the US alone. After all, to influence consumers and get them to take real action, nothing is more powerful than connecting through sight, sound, and motion.

However, not all video inventory has the same value. While many digital video ads are served in-banner, or in small 300×250 players, the most powerful formats are in-stream, and in large players. Facebook has many high-quality video placements.

Previously, advertisers were unable to measure the viewability of Facebook inventory with Integral Ad Science. This is no longer the case. We can now provide viewability measurement across all Facebook video inventory, including Instagram, across desktop and mobile, in-app and browser.

The first phase of our integration is now live. For more information, please reach out to your IAS representative.