September 20, 2018 – New York, NY — Over 188 million people use Snapchat every day to express themselves, live in the moment, and learn about the world — making it a leading platform where brands want to advertise. Following a successful six-month beta, Integral Ad Science (IAS) and Snapchat now offer advertisers viewability and ad fraud measurement solutions to employ across their Snapchat in-app video buys.

Until now, brands couldn’t measure viewability and fraud with IAS for Snapchat video advertising campaigns, leaving room for uncertainty about whether ads were actually reaching key audiences. The IAS integration provides critical campaign metrics, including percentage of fraudulent views, percentage of in-view ads, and percentage of completed views, offering brands the transparency needed to verify quality and effectiveness.

“Brands and agencies want to advertise where their audiences are, and it is important that their verification partners are able to meet them wherever they need to go,” said Harmon Lyons, SVP of Global Business Development, IAS. “This integration helps to protect brand’s budgets and ensure that the digital assets they are investing in are efficient and effective as possible.”

IAS had over 50 brands participate in the beta who expressed enthusiasm for the transparency and understanding around media quality delivered through this integration for their Snapchat campaigns.

The first phase of our integration is now live. For more information, please reach out to your IAS representative.

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About IAS

Integral Ad Science helps drive digital results for global brands across the advertising ecosystem. Our ad intelligence allows advertisers and publishers to protect their investments, maximize their impressions, capture consumer attention and drive global business impact. Founded in 2009, IAS is headquartered in New York with global operations in 13 countries. Our growth and innovation have been recognized in the Inc.5000, Crain’s Fast 50, Forbes America’s Most Promising Companies, and I-COM’s Smart Data Marketing Technology Company. Learn more at www.integralads.com.

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