I.OUR WEBSITE AND THE CLIENT PORTAL
What Information We Collect; the Purpose of Collection and Use
We collect the following categories of information through our Website and the Client Portal.
Contact Information. We collect contact information from visitors and clients who wish to obtain information or support, or to purchase our Technology Solutions. Contact information is provided via browser forms or online order forms, and may include first name, last name, e-mail address, job title, name of the organization, country, state/region and phone numbers (fax, cell and/or landline), and other information necessary for us to properly respond. This contact information is used by our sales, support and solutions teams to contact our Website visitors and clients, as appropriate, so that we can provide the requested information, support, or Technology Solutions.
Billing Information. We collect billing and payment information from our clients, which may include a purchase order number, an account number, or instructions for wire transfers and/or ACH transfers. When payment is made by credit card, we use third party credit card processors. The billing and payment information is used to prepare and send invoices, make and receive payments, and manage client accounts.
For more information on Google Analytics, including how to opt out from certain data collection, please visit https://www.google.com/analytics.
Google AdWords. We also use Google Conversion Tracking (another web analytics service provided by Google), on our Website. If you access our Website via a Google ad, then Google AdWords places a cookie in your browser (“Conversion Cookie”) which is valid for 30 days. If you access our Website while the Conversion Cookie is still valid, we and Google can recognize that a user has clicked on the ad and was transferred to our Website. Every AdWords client uses a different cookie, and therefore it is not possible to track cookies via the websites of AdWords clients. The information obtained via the Conversion Cookie is used by Google to assemble conversion reports for AdWords clients. The AdWords clients receive reports stating the number of users that clicked on their ad and were transferred to a site that includes the Conversion Tracking Tag, but the reports do not include any information that would allow them to identify the user(s).
Marketo. As a Marketo subscriber, we use their cookies help us track your visits to our Website and enable us to create an engaging marketing experience for you. We also use Marketo cookies to understand your interaction with the emails we send you, and to ensure we’re sending you relevant information. For example, it lets us know whether our emails have been opened, and which links are clicked. You can learn more about Marketo’s services here: https://www.marketo.com/.
Industry trade associations maintain web pages where you can opt out of interest-based advertising by all participating companies:
A.What Information We Collect; the Purpose of Collection and Use
We collect the following categories of information when providing Technology Solutions to our clients, which allow our clients to track marketing performance, match users to their campaigns and understand how users engage with client advertisements, websites and mobile applications, as the case may be. We use the collected data to analyze the performance of marketing campaigns and provide fraud detection services and performance reports to our clients. We do not combine the collected data with any other data that would enable us to personally identify the user.
Log-level data. When individuals use a computer or mobile device to visit a website or mobile application where our pixel tags or software development kits (“SDKs”), are deployed, our servers automatically collect and store certain information sent by each browser. These server logs include information about the browser accessing the page, such as IP address, browser type, user agent, referring URL, information about the page where an ad was displayed, the dimensions and location of the ad and generalized user interaction data. We use this data to provide our Technology Solutions, and for fraud detection purposes.
Mobile device data. Through mobile applications on which our pixel tags or SDKs are deployed, we (or our clients and other application providers we work with) may also collect log-level data, information about users’ interactions with those applications (including IP address and time-stamp information), and information about users’ mobile devices (including device type, device make and model, operating system type and version, mobile identifiers such as Apple IDFA and Android Advertising ID and bundleID (an app identifier)). We use this data to provide our Technology Solutions, and for fraud detection purposes.
Mobile device tracking opt-out. Individual users that opt-out of mobile device tracking limit the information that is collected about them and/or how it is used. You may opt-out of interest-based and demographic-based advertising using your mobile device settings. Please follow the below instructions for Android and iOS applications.
Opt-out process for Android-based mobile devices:
Opt-out process for iOS-based mobile devices:
Please note that opting out through a website (see, “Automatic Data Collection,” and “Other Third Party Services,” above) will not limit the collection of information on mobile devices, and opting out on your mobile device will not limit the collection of information through your computer’s browser. Opting out limits the collection of data but does not eliminate it completely. Some information will still be collected about your use of websites or mobile applications after you limit tracking on that platform.
Cookies. Our Technology Solutions use pixel tags, SDKs and cookies to enable campaign performance analytics and optimization services on behalf of our clients. We collect information about browsers, devices, and how users interact with web and mobile content, through the use of pixel tags and SDKs that enable us to associate unique cookie IDs with a browser. Such collected information may include measurements pertaining to ad viewability and user interactions with the ad as well as other elements of the web page on which the ad is displayed, and viewability data and generalized user interaction data collected, in many cases, across unaffiliated websites visited by the same user. We or they may deploy and read these unique IDs, and thus passively “collect” them, when users go to a website or application where our pixel tags, SDKs and/or cookies are deployed.
IP Addresses. Our Technology Solutions collect and provide IP addresses to advertiser and advertising agency clients for the purpose of assisting in the detection and prevention of fraudulent activity (including location spoofing). We also pair IP addresses with the locations where they are likely being used (at the postal code level), and use that information to provide our Technology Solutions.
B.Our Technology Solutions
Use of Pixel Tags. Pixels (also sometimes referred to as beacons or web beacons) and tags are elements included in web pages to enable companies to collect data, serve advertising, and provide related services, such as measuring ad effectiveness or preventing fake ad traffic. They do this by allowing communication between a web browser and a server. A beacon is a small transparent image that is placed on a web page. A tag is a small piece of website code that is run by the web browser.
Pixel tags are small, invisible images on a web page or other document. Pixel tags allow the operator of the web page or other document, or a third party who serves the pixel tag, to set, read, and modify cookies and to directly collect information from browsers and devices. Our pixel tags allow cookies to be set, read, and modified when you visit a website, and directly collect the information described under “Log-level data,” “Mobile device data,” and “Cookies.”
Use of Mobile Device Identifiers and SDKs. We also use, or partner with publishers or publisher-facing and application developer platforms that use mobile SDKs, to collect the types of information described under “Log-level data,” “Mobile device data,” and “Cookies.” An SDK is a piece of computer code that developers include in their mobile applications. A mobile SDK is in effect the mobile app version of a pixel tag or beacon. The SDK is computer code that app developers can include in their apps to enable ads to be shown, data to be collected, and related services to be implemented. We may use this technology, for instance, to analyze or measure certain advertising through mobile applications and browsers based on information associated with a mobile device.
Use of Cross-Device and Cross-App Technology. We may work with third parties that provide cross-device and cross-app technology to establish connections among devices (such as mobile devices, tablets, and computers) used by an individual. We may share anonymous identifiers (such as cookies, mobile device IDFAs, or Google Advertising IDs) with those third parties to assist in connecting devices. Using these connections, we may combine information about an individual’s use of websites or applications on his/her current device, with usage information from his/her other devices. We use this information to provide Technology Solutions to enable campaign performance analytics and optimization services on behalf of our clients.
III.ADDITIONAL USES OF INFORMATION
Aggregate Data. In an ongoing effort to better understand our clients and visitors, and how they interoperate with our Website and the Client Portal, we may analyze your information in aggregate form to operate, maintain, manage, and improve the Website, the Client Portal and the Technology Solutions. This aggregate information does not identify you personally. We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our Technology Solutions, the Website and the Client Portal to current and prospective business partners and to other third parties for other lawful purposes.
Opt-In to Certain Onward Transfers. We will not transfer your personal information to a third party acting as a controller without first providing you with information regarding the identity of such controller or the nature of such controller’s business, and obtaining your opt-in consent. When we provide this information regarding requested disclosure, we will include instructions for how to grant consent.
We will not disclose your sensitive personal information to any third party without first obtaining your opt-in consent. When we provide this information regarding requested disclosure, we will include instructions for how to grant consent.
In each instance, please allow us a reasonable time to process your response.
Disclosure to Public Authorities. We are required to disclose personal information in response to lawful requests by public authorities, including for the purpose of meeting national security or law enforcement requirements. We may also disclose personal information to other third parties when compelled to do so by government authorities or required by law or regulation including, but not limited to, in response to court orders and subpoenas.
Opt-Out for Direct Marketing; Email Management. You may opt out at any time from the use of your personal information for direct marketing purposes, and/or the transfer of your personal information to third parties for direct marketing purposes, by following the instructions at this link: email@example.com. Please allow us a reasonable time to process your request.
You may also manage your receipt of marketing and non-transactional communications by clicking on the “Manage Email Preferences” link located on the bottom of any Integral Ad Science marketing email and following the instructions found on the page to which the link takes you. You cannot opt out of receiving transactional e-mails related to your account or purchase orders.
Important Notice to All Non-US Residents. Our servers are located in the United States (US). If you are located outside of the US, please be aware that any information provided to us, including personal information, will be transferred from your country of origin to the US. Your decision to provide such data to us, or allow us to collect such data, constitutes your consent to this data transfer.
Integral Ad Science has further committed to resolving privacy complaints through our US-based third party dispute resolution provider. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.
California Privacy Rights. Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to obtain certain information about the types of personal information that companies with whom they have an established business relationship (and that are not otherwise exempt) have shared with third parties for direct marketing purposes during the preceding calendar year, including the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. If you wish to submit a request pursuant to Section 1798.83, please contact Integral Ad Science via email at firstname.lastname@example.org. We do not recognize browser “Do Not Track” signals.
E-mail us at email@example.com
Call us at +1-646-278-4871
Or write to us at: Integral Ad Science
95 Morton Street
New York, NY 10014
Attn: General Counsel