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Privacy Policy

Integral Ad Science, Inc. (“IAS”) is the industry leader in online brand protection and risk management. Our Rating System provides an independent, third-party content rating and certification platform to help standardize and better control the online advertising ecosystem. With our proprietary Firewall product, marketers’ advertising only appears on sites with content deemed by the marketer to be consistent with brand image and corporate philosophy. IAS enables ad-networks to monitor their inventory performance and provides a third party certification of publisher site content. Our Privacy Policy describes the privacy-related policies and practices for IAS’s websites, products and services.

Privacy Policy for our public website at www.IntegralAds.com (“Website”)

This section explains what and how IAS collects, uses, stores and protects the information gathered from its Site. By using and visiting the Site, you agree to this Policy and the uses made of your information as set forth herein or amended hereafter. The Site may contain content or links to content or services provided by third parties.

Collection, Use, and Retention of Personally Identifiable Information (PII)

We collect PII via this Site when it is provided to us by you. The PII we collect may include name, address, phone number, email address, or any other information that you provide to us. We use the PII collected via this Site for business purposes, such as marketing, responding to general inquiries, recruiting and in the course of providing services to customers. We retain the PII collected via the Site indefinitely, unless otherwise specified, or until we delete the PII pursuant to a request from the subject of the PII.

Collection, Use, and Retention of Non-PII

We collect non-PII on this Site using cookies, web beacons, and tags for the operation of the site (e.g., managing user sessions), including analyzing site usage, detecting and preventing malicious behavior on the site, and improving the content and organization of the site. We also engage other companies that will use similar methods to collect non-PII on our website for analyzing site usage. Additionally, we may use non-PII we collect to advertise our business on other sites.

Third Party Services

Third party services incorporated into the Site, such as social media widgets (e.g., Facebook Like button or the Twitter Share button) or online advertising networks, may collect information about your visits to our site for purposes including interest-based advertising. This information could be combined with information collected from other sites. Such information may include, for example, IP address, pages visited, times and dates of visits, browser or operating system configuration, etc. Social media widgets are hosted by a third party. Your interactions with these applications are governed by the privacy statement of the company providing it.
Industry trade associations maintain web pages where you can opt out of interest-based advertising by all participating companies:

Network Advertising Initiative: http://www.networkadvertising.org/choices

Digital Advertising Alliance: http://www.aboutads.info/choices

And, in Europe, http://www.youronlinechoices.com

Privacy Policy for our client portal at www.IntegralPlatform.com (“Client Portal”)

This section explains what and how IAS collects, uses, stores and protects the information gathered from our Client Portal, which is also sometimes referred to as the IAS Platform. The Client Portal is a password protected website for clients and prospective clients, which are usually businesses.

Collection, Use, and Retention of Information

IAS generally collects PII from clients and prospective clients and requires that they create a User ID and password in order to use the Client Portal. We will use this information in order to create and maintain billing and other business records and for other legitimate purposes and will generally store this information so long as we maintain a business relationship with our client and for a reasonable time after the termination of the business relationship.
Our Client Portal does collect non-PII. For example, our Client Portal automatically creates logs regarding the reports you run, and the information you access via the Client Portal. We generally use this information in statistical and aggregate formats to assess the effectiveness of our Client Portal and to make it better and easier to use.

Use of Cookies

We use cookies on the Client Portal. Cookies are small pieces of information transferred to your computer’s hard drive through your web browser to enable our systems to recognize your preferences and settings. We use cookies to ensure authorized access to client-specific secure content and reports. We also engage other companies that will use similar methods to collect non-PII on the Client Portal for analyzing site usage. When accessing client-specific secure content, you are acting as a representative of your company and your interactions with our site in this capacity are governed by our relationship agreement with your company.
Most browsers automatically accept cookies. If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer.   Please consult your Internet browser’s documentation for information on how to do this and how to delete cookies. Please note that if you disable cookies, the Client Portal may not operate correctly. For more information about cookies, please visit http://www.allaboutcookies.org/cookies/.

Privacy Policy for our technology (our “Technology”)

This section explains our collection and usage practices with respect to the information gathered by the technology that underly our Verify, Optimize and Analyze solutions (collectively, the “Technology Products”).

Collection, Use, and Retention of Information

Our Technologies collect information about online advertising. We do not collect personally identifiable information via our Technology. We collect and store various signals from tracked and measured impressions. Collected data ranges from information about the page where an ad was displayed to the dimensions and location of the ad to measurements pertaining to ad viewability and user interaction with the ad.  We also collect IP address, browser type, user agent and referring URL. We use this information in order to provide our Technology Products to our clients, and we may share this information with our clients to help them ensure brand safety in their online advertising campaigns and for analytics, ad delivery and reporting and targeting purposes.

Use of Cookies

We and our business associates utilize cookies to enable our campaign performance analytics products, which use statistical population-level data derived from measured impression and conversion data.  Cookies are small pieces of information transferred to your computer’s hard drive through your web browser so that your computer will “remember” information about your visit.  We may use both session cookies (which expire once you close your web browser session) and persistent cookies (which stay on your computer until you delete them). Cookies are not used for user targeting; we do not use any data collected for behavioral or any other user-level targeting.
Most browsers automatically accept cookies. If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer.   Please consult your Internet browser’s documentation for information on how to do this and how to delete cookies.  However, if you decide not to accept cookies from us, some of our Technology Products may not function properly. For more information about cookies, please visit http://www.allaboutcookies.org/cookies/.

Additional Privacy Information Applicable to all IAS Products, Sites, and Services

US-EU Safe Harbor Framework and US-Swiss Safe Harbor Framework

IAS complies with the US-EU Safe Harbor Framework and US-Swiss Safe Harbor Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland.  IAS has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement.  To learn more about the Safe Harbor program, and to view our certification page, please visit http://www.export.gov/safeharbor/.

In compliance with the US-EU and US-Swiss Safe Harbor Principles, IAS commits to resolve complaints about your privacy and our collection or use of your personal information.  European Union or Swiss citizens with inquiries or complaints regarding this privacy policy should first contact privacy@integralads.com. IAS has further committed to refer unresolved privacy complaints under the US-EU and US-Swiss Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU SAFE HARBOR, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by IAS, please visit the BBB EU SAFE HARBOR web site at www.bbb.org/us/safe-harbor-complaints for more information and to file a complaint.

Data Security/Integrity

We take commercially reasonable security measures to protect the information in our care from loss, misuse, alteration or destruction.  However, no method of transmission over the Internet or method of electronic storage is 100% secure; therefore, we cannot guarantee absolute security.

Children’s Privacy

We intend the Technology Products to be used only by adults.  We do not collect any personally identifiable information via the Technology.  If we discover that a child under the age of 13 has supplied personally identifiable information to us via the Technology without his/her parent’s consent, we will use reasonable attempts to ensure that this information is deleted from our system.

Disclosure of Information by IAS

As mentioned above, we use the information collected via the Technology in order to provide our Technology Products to our clients, and we may share this information with our clients to help them ensure compliance and verification in their online advertising campaigns and for analytics, ad delivery and reporting and targeting purposes.
We will not rent, share, or sell to third parties the PII we collect via the Site, except for the reasons stated in this Privacy Policy.

We may also use and/or share such PII and non-PII information collected from this Site, the Client Portal and the Technology as described below:

  • We may employ other companies and individuals to perform functions on our behalf.  Examples may include providing technical assistance and hosting services.  These other companies will have access to such information only as necessary to perform their functions and to the extent permitted by law.
  • In an ongoing effort to better understand our products and services, we may analyze such information in aggregate form in order to operate, maintain, manage, and improve our products and services.  This aggregate information does not identify you personally.  We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our products and services to current and prospective business partners and to other third parties for other lawful purposes.
  • We may share non-PII or PII with any of our parent companies, subsidiaries, joint ventures, or other companies under common control with us.
  • We may transfer information, including any PII, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.

Changes to Our Privacy Policy

IAS may change and update this Privacy Policy at any time. If we make material changes to our Privacy Policy, we will notify you through a notice on our Website home page. Any material change or update to this Privacy Policy will be posted on our Website under “Privacy Policy”. The date the privacy policy was last revised is identified at the bottom of the page.  Your continued use of the Technology Product(s) after the effective date of any changes will constitute your acceptance of all of the changes. IAS’s updated Privacy Policy will apply to information that we collected after the effective date of the changes; all information collected prior to that will be subject to the terms of the then current version of our Privacy Policy.

Contacting Us

If you have questions regarding our privacy practices, please submit a privacy inquiry or send us an email at privacy@integralads.com.

Miscellaneous

This Privacy Policy is incorporated by reference into our Terms of Use. We operate servers around the world and the data used by our Technology is transferred to the United States.  If you are located outside of the United States, please be aware that any information you provide to us may be transferred to the United States.

Updated September 12, 2016