Integral Ad Science

Privacy Policy

Effective as of July 3, 2017

Integral Ad Science, Inc. (“Integral Ad Science,” “we,” “us,” or “our”) provides this Privacy Policy because we know that you care about how your information is collected, used, shared and retained. This Privacy Policy applies to information collected when you visit our websites (such as and any other website where this policy is displayed) (collectively, the “Website”), or access our client portal at (“Client Portal”). By visiting our Website or accessing our Client Portal, you are agreeing to the terms of this Privacy Policy.

This Privacy Policy also applies to information collected through the verification, optimization and analytics technology solutions (“Technology Solutions”) that we provide to our clients through various channels, including the Client Portal. Our Technology Solutions allow our clients to track marketing performance, match users to their campaigns and understand how users engage with their advertisements, websites and mobile applications, as the case may be.

What Information We Collect; the Purpose of Collection and Use

We collect the following categories of information through our Website and the Client Portal.

Contact Information. We collect contact information from visitors and clients who wish to obtain information or support, or to purchase our Technology Solutions. Contact information is provided via browser forms or online order forms, and may include first name, last name, e-mail address, job title, name of the organization, country, state/region and phone numbers (fax, cell and/or landline), and other information necessary for us to properly respond. This contact information is used by our sales, support and solutions teams to contact our Website visitors and clients, as appropriate, so that we can provide the requested information, support, or Technology Solutions.

Billing Information. We collect billing and payment information from our clients, which may include a purchase order number, an account number, or instructions for wire transfers and/or ACH transfers. When payment is made by credit card, we use third party credit card processors. The billing and payment information is used to prepare and send invoices, make and receive payments, and manage client accounts.

Automatic Data Collection. Like most organizations, we rely on automatic data collection technology (e.g., Google Analytics) when you visit our Website or the Client Portal. These services may use tracking technologies such as, but not limited to, cookies to collect information on our behalf such as your IP address, Internet service provider, browser type, operating system and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, what sections of the Website or the Client Portal you visit, number of links you click while on the Website or the Client Portal, search terms, and other data. By accessing and using the Website or the Client Portal, you consent to the processing of data about you in the manner and for the purposes set out in this Privacy Policy. Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Website or the Client Portal.

For more information on Google Analytics, including how to opt out from certain data collection, please visit

Google AdWords. We also use Google Conversion Tracking (another web analytics service provided by Google), on our Website. If you access our Website via a Google ad, then Google AdWords places a cookie in your browser (“Conversion Cookie”) which is valid for 30 days. If you access our Website while the Conversion Cookie is still valid, we and Google can recognize that a user has clicked on the ad and was transferred to our Website. Every AdWords client uses a different cookie, and therefore it is not possible to track cookies via the websites of AdWords clients. The information obtained via the Conversion Cookie is used by Google to assemble conversion reports for AdWords clients. The AdWords clients receive reports stating the number of users that clicked on their ad and were transferred to a site that includes the Conversion Tracking Tag, but the reports do not include any information that would allow them to identify the user(s).

Marketo. As a Marketo subscriber, we use their cookies help us track your visits to our Website and enable us to create an engaging marketing experience for you. We also use Marketo cookies to understand your interaction with the emails we send you, and to ensure we’re sending you relevant information. For example, it lets us know whether our emails have been opened, and which links are clicked. You can learn more about Marketo’s services here:

Other Third Party Services. Third party services incorporated into the Website, such as social media widgets (e.g., Facebook Like button or the Twitter Share button), online advertising networks or job applicant tracking services, may collect information about your visits to our Website for other purposes, including interest-based advertising. You may also voluntarily provide information to third party service providers incorporated into the Website, such as job applicant tracking services. The information collected by third party services incorporated into the Website may include personal information such as IP addresses, pages visited, times and dates of visits, browser or operating system configuration and other usage data, which may also be combined with information collected from other sites. Third party services are hosted by a third party. Your interactions with these applications are governed by the privacy statement of the company providing the application and/or service, and not by this Privacy Policy.

Industry trade associations maintain web pages where you can opt out of interest-based advertising by all participating companies:

Cookies. Cookies are small packets of data that a website stores on your computer’s hard drive so that your computer will “remember” information about your visits to our Website and other sites as described this Privacy Policy. We also use cookies on the Client Portal to ensure authorized access to client-specific secure content and reports. When accessing client-specific secure content, you are acting as a representative of your company and your interactions with our Client Portal in this capacity are governed by our relationship agreement with your company. Our cookie policy is available at

A.What Information We Collect; the Purpose of Collection and Use

When purchasing Technology Solutions, our clients authorize the collection, processing and transfer of the categories of information set forth below. Our clients assume contractual responsibility for providing appropriate notification of these data processing and transfer activities to customers, end users, visitors and other affected individuals, obtaining all necessary consents (including with respect to use of cookies, pixels and similar technology), and compliance with applicable laws and regulations.

We collect the following categories of information when providing Technology Solutions to our clients, which allow our clients to track marketing performance, match users to their campaigns and understand how users engage with client advertisements, websites and mobile applications, as the case may be. We use the collected data to analyze the performance of marketing campaigns and provide fraud detection services and performance reports to our clients. We do not combine the collected data with any other data that would enable us to personally identify the user.

Log-level data. When individuals use a computer or mobile device to visit a website or mobile application where our pixel tags or software development kits (“SDKs”), are deployed, our servers automatically collect and store certain information sent by each browser. These server logs include information about the browser accessing the page, such as IP address, browser type, user agent, referring URL, information about the page where an ad was displayed, the dimensions and location of the ad and generalized user interaction data. We use this data to provide our Technology Solutions, and for fraud detection purposes.

Mobile device data. Through mobile applications on which our pixel tags or SDKs are deployed, we (or our clients and other application providers we work with) may also collect log-level data, information about users’ interactions with those applications (including IP address and time-stamp information), and information about users’ mobile devices (including device type, device make and model, operating system type and version, mobile identifiers such as Apple IDFA and Android Advertising ID and bundleID (an app identifier)). We use this data to provide our Technology Solutions, and for fraud detection purposes.

Mobile device tracking opt-out. Individual users that opt-out of mobile device tracking limit the information that is collected about them and/or how it is used. You may opt-out of interest-based and demographic-based advertising using your mobile device settings. Please follow the below instructions for Android and iOS applications.

Opt-out process for Android-based mobile devices:

  • Open the Google Settings app on your device
  • Select Ads
  • Set the “Opt-out of interest-based ads” slider to your desired position
  • Optionally, you may reset the advertising identifier associated with your device

Opt-out process for iOS-based mobile devices:

  • Open Settings
  • Select Privacy
  • Select Advertising
  • Set the “Limit Ad Tracking” slider to your desired position
  • Optionally, you may reset the advertising identifier associated with your device

Please note that opting out through a website (see, “Automatic Data Collection,” and “Other Third Party Services,” above) will not limit the collection of information on mobile devices, and opting out on your mobile device will not limit the collection of information through your computer’s browser. Opting out limits the collection of data but does not eliminate it completely. Some information will still be collected about your use of websites or mobile applications after you limit tracking on that platform.

Cookies. Our Technology Solutions use pixel tags, SDKs and cookies to enable campaign performance analytics and optimization services on behalf of our clients. We collect information about browsers, devices, and how users interact with web and mobile content, through the use of pixel tags and SDKs that enable us to associate unique cookie IDs with a browser. Such collected information may include measurements pertaining to ad viewability and user interactions with the ad as well as other elements of the web page on which the ad is displayed, and viewability data and generalized user interaction data collected, in many cases, across unaffiliated websites visited by the same user. We or they may deploy and read these unique IDs, and thus passively “collect” them, when users go to a website or application where our pixel tags, SDKs and/or cookies are deployed.

IP Addresses. Our Technology Solutions collect and provide IP addresses to advertiser and advertising agency clients for the purpose of assisting in the detection and prevention of fraudulent activity (including location spoofing). We also pair IP addresses with the locations where they are likely being used (at the postal code level), and use that information to provide our Technology Solutions.

B.Our Technology Solutions

Use of Pixel Tags. Pixels (also sometimes referred to as beacons or web beacons) and tags are elements included in web pages to enable companies to collect data, serve advertising, and provide related services, such as measuring ad effectiveness or preventing fake ad traffic. They do this by allowing communication between a web browser and a server. A beacon is a small transparent image that is placed on a web page. A tag is a small piece of website code that is run by the web browser.

Pixel tags are small, invisible images on a web page or other document. Pixel tags allow the operator of the web page or other document, or a third party who serves the pixel tag, to set, read, and modify cookies and to directly collect information from browsers and devices. Our pixel tags allow cookies to be set, read, and modified when you visit a website, and directly collect the information described under “Log-level data,” “Mobile device data,” and “Cookies.”

Use of Mobile Device Identifiers and SDKs. We also use, or partner with publishers or publisher-facing and application developer platforms that use mobile SDKs, to collect the types of information described under “Log-level data,” “Mobile device data,” and “Cookies.” An SDK is a piece of computer code that developers include in their mobile applications. A mobile SDK is in effect the mobile app version of a pixel tag or beacon. The SDK is computer code that app developers can include in their apps to enable ads to be shown, data to be collected, and related services to be implemented. We may use this technology, for instance, to analyze or measure certain advertising through mobile applications and browsers based on information associated with a mobile device.

Use of Cross-Device and Cross-App Technology. We may work with third parties that provide cross-device and cross-app technology to establish connections among devices (such as mobile devices, tablets, and computers) used by an individual. We may share anonymous identifiers (such as cookies, mobile device IDFAs, or Google Advertising IDs) with those third parties to assist in connecting devices. Using these connections, we may combine information about an individual’s use of websites or applications on his/her current device, with usage information from his/her other devices. We use this information to provide Technology Solutions to enable campaign performance analytics and optimization services on behalf of our clients.


Aggregate Data. In an ongoing effort to better understand our clients and visitors, and how they interoperate with our Website and the Client Portal, we may analyze your information in aggregate form to operate, maintain, manage, and improve the Website, the Client Portal and the Technology Solutions. This aggregate information does not identify you personally. We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our Technology Solutions, the Website and the Client Portal to current and prospective business partners and to other third parties for other lawful purposes.

Additional Uses. We also use Contact Information, Billing Information and other information collected pursuant to this Privacy Policy to respond to general inquiries, solicit feedback regarding our Technology Solutions, the Client Portal and support, provide relevant content on our Website, and to communicate with you via email regarding our current and future Technology Solutions.


Onward Transfer to Third Parties. Like many businesses, we hire other companies to perform certain business-related services. We may disclose personal information to certain types of third party companies but only to the extent needed to enable them to provide such services. The types of companies that may receive personal information and their functions are: direct marketing assistance (including disclosure to our distributors for direct marketing of Technology Solutions), billing, client service, data storage, hosting services, disaster recovery services, and credit card processors. All such third parties function as our agents, performing services at our instruction and on our behalf pursuant to contracts which require they provide at least the same level of privacy protection as is required by this Privacy Policy and implemented by Integral Ad Science. We may also disclose personal information to our affiliates in order to support marketing, sale and delivery of Technology Solutions. You may opt out of having your personal information transferred to any or all of our categories of agents by contacting us at Please allow us a reasonable time to process your request.

Opt-In to Certain Onward Transfers. We will not transfer your personal information to a third party acting as a controller without first providing you with information regarding the identity of such controller or the nature of such controller’s business, and obtaining your opt-in consent. When we provide this information regarding requested disclosure, we will include instructions for how to grant consent.

We will not disclose your sensitive personal information to any third party without first obtaining your opt-in consent. When we provide this information regarding requested disclosure, we will include instructions for how to grant consent.

In each instance, please allow us a reasonable time to process your response.

Business Transfers. In the event of a merger, dissolution, reorganization or similar corporate event, or the sale of all or substantially all of our assets, we expect that the information that we have collected, including personal information, would be transferred to the surviving entity in a merger or the acquiring entity. All such transfers shall be subject to our commitments with respect to the privacy and confidentiality of such personal information as set forth in this privacy policy. This policy shall be binding upon Integral Ad Science and its legal successors in interest.

Disclosure to Public Authorities. We are required to disclose personal information in response to lawful requests by public authorities, including for the purpose of meeting national security or law enforcement requirements. We may also disclose personal information to other third parties when compelled to do so by government authorities or required by law or regulation including, but not limited to, in response to court orders and subpoenas.

Opt-Out for Direct Marketing; Email Management. You may opt out at any time from the use of your personal information for direct marketing purposes, and/or the transfer of your personal information to third parties for direct marketing purposes, by following the instructions at this link: Please allow us a reasonable time to process your request.

You may also manage your receipt of marketing and non-transactional communications by clicking on the “Manage Email Preferences” link located on the bottom of any Integral Ad Science marketing email and following the instructions found on the page to which the link takes you. You cannot opt out of receiving transactional e-mails related to your account or purchase orders.

Access to Personal Information. Upon request to, we will provide you with confirmation as to whether we are processing your personal information, and have the data communicated to you within a reasonable time. You have the right to correct, amend or delete your personal information where it is inaccurate or has been processed in violation of this privacy policy. We may require payment of a non-excessive fee to defray our expenses in this regard. Please allow us a reasonable time to respond to your inquiries and requests.

Retention of Personal Information. We will retain your personal information in a form that identifies you only for as long as it serves the purpose(s) for which it was initially collected as stated in this Privacy Policy, or subsequently authorized. We may continue processing your personal information for longer periods, but only for the time and to the extent such processing reasonably serves the purposes of archiving in the public interest, journalism, literature and art, scientific or historical research and statistical analysis, and subject to the protection of this Privacy Policy. After such time periods have expired, we may either delete your personal information or retain it in a form such that it does not identify you personally.

How We Protect Your Information. Integral Ad Science takes very seriously the security and privacy of the personal information that it collects pursuant to this Privacy Policy. Accordingly, we will implement reasonable and appropriate security measures to protect your personal information from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in processing and the nature of such data, and comply with applicable laws and regulations.

Children. We do not knowingly collect any personal information from children under the age of thirteen through the Website, the Client Portal or the Technology Solutions. If you are under 13, please do not give us any personal information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children never to provide personal information to us without their permission. If you have reason to believe that a child under the age of 13 has provided personal information to us, please contact us at, and we will endeavor to delete that information from our databases.

Links to External Websites. The Website may contain links to third party websites (“External Sites”). Integral Ad Science has no control over the privacy practices of these External Sites. As such, we are not responsible for the privacy policies of those External Sites. You should check the applicable third party privacy policy and terms of use when visiting any External Sites, and before providing any personal information to such External Sites.

Important Notice to All Non-US Residents. Our servers are located in the United States (US). If you are located outside of the US, please be aware that any information provided to us, including personal information, will be transferred from your country of origin to the US. Your decision to provide such data to us, or allow us to collect such data, constitutes your consent to this data transfer.

Important Notice For Residents of the European Economic Area. Please be aware that countries which are outside your country of residence may not offer the same level of data protection as your country of residence, although our collection, storage and use of your personal data will continue to be governed by this Privacy Policy.

Integral Ad Science commits to resolve complaints about your privacy and our collection or use of your personal information. EU individuals with inquiries or complaints regarding this Privacy Policy should first contact Integral Ad Science at

Integral Ad Science has further committed to resolving privacy complaints through our US-based third party dispute resolution provider. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at

California Privacy Rights. Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to obtain certain information about the types of personal information that companies with whom they have an established business relationship (and that are not otherwise exempt) have shared with third parties for direct marketing purposes during the preceding calendar year, including the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. If you wish to submit a request pursuant to Section 1798.83, please contact Integral Ad Science via email at We do not recognize browser “Do Not Track” signals.

Changes to this Privacy Policy. This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time, and will post any changes on the Website as soon as they go into effect. By accessing the Website after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please refer back to this Privacy Policy on a regular basis.

How to Contact Us. If you have questions about this Privacy Policy, please contact in one of the following ways:

E-mail us at
Call us at +1-646-278-4871
Or write to us at: Integral Ad Science
95 Morton Street
New York, NY 10014
Attn: General Counsel