In a complex digital ecosystem, trust and transparency are crucial to ensuring protection and driving performance. The IAS Product Insider unravels these intricacies, offering a clear, simplified look at our solutions and methodologies while answering your most pressing questions. Dive in to learn more.
How advertisers can drive performance and elevate brand reputation in a dynamic media landscape In a digital world where unpredictability is the norm, advertisers face the constant challenge of safeguarding their brand’s reputation — but cost often gets in the...
In recent months, the industry has pointed to media quality and measurement companies to address how brand safety will unlock greater media spend on news. There’s a perception that brand safety measures limit advertising on news content, inadvertently harming news....
IAS is committed to delivering the advertising industry’s most trusted and transparent media measurement and optimization offerings, and we will continue to take actions towards protecting customers from fraudulent actors. On March 28, media consultancy Adalytics issued a report containing...
