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In our latest research, IAS partnered with Tobii Pro Insight and HP to track consumer eyesight to investigate firsthand how HP ads perform when in-context versus out-of-context. Here's what we found.
Did you know that two-thirds of the U.S. population listens to digital audio every week? When it comes to consumers' listening habits, it's time to face the music – audio is evolving, and the advertising industry is following suit.
Spotify (NYSE: SPOT) and Integral Ad Science (Nasdaq: IAS) announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on a rigorous analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large.
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