Ad-tech firm Integral Ad Science (IAS) on Tuesday said it has expanded its brand safety solution to include eight content categories across 40 languages ranging from Arabic to Vietnamese. With the expanded offering, IAS is catering to global brands that run campaigns across multiple countries and languages.
IAS, along with other ad-tech providers, has scrambled to double down on brand safety offerings in the last couple of months after ads on Google’s YouTube were found adjacent to offensive video content.
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