Ushering in a New Age of Ad Innovation

In June 2018, Vista Equity Partners acquired Integral Ad Science (IAS), a global leader in digital ad verification. Vista has a long track record of investing in software, data, and technology-enabled businesses, helping them achieve operational, product, and customer service excellence with their professional expertise and proven best practices. Vista has helped IAS further invest in its industry-leading products and continue its global growth. While Vista remains the company’s major investor, IAS continues to partner with Accomplice, August Capital, and Sapphire Ventures.

A Partnership of Progress

Vista’s investment in IAS proved to be very productive, leading to global product innovation and expansion into new markets. With the support of Vista, IAS’s mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. IAS has grown to over 600 employees across 19 cities. IAS serves thousands of customers including the world’s leading advertisers and publishers. 

IAS was recently named one of Built In NYC’s and Built In Chicago’s Best Places to Work in 2021.

Learn More About Vista Equity Partners

In 2000, Chairman and CEO Robert F. Smith launched leading investment firm Vista Equity Partners. With a mission to spark innovation and improve upon excellence, Vista finances and forwards enterprise software, data, and technology-enabled businesses. Each partner organization is given individualized guidance with the ultimate goal to create sustainable growth at scale, long-term success, and expansion. Based in Austin, TX, Vista maintains operations in cities across the country, including Chicago, IL, New York, NY, Oakland, CA, and San Francisco, CA.

Under the leadership of Smith, Vista remains just as committed to helping charities across the world as its portfolio of clients. Indeed, philanthropic efforts remain at the core of its business, as they strive to create opportunities for adults and children alike who are interested in finances, computer science, and STEM programs. Vista lends a hand to such organizations as Code.org, Denver Community Schools, and Ann Richards School for Young Women Leaders. However, Vista offers financial support to organizations outside of the STEM fields, as well. Vista is a major supporter of Austin Trail of Lights, Girls Who Invest, and The Akshaya Patra Foundation, as a few examples.

Interested in learning more? Connect with Vista Equity Partners on Twitter.