Reckitt: Good ad measurement isn't enough.
The digital landscape is changing. Is Reckitt prepared for shifts like privacy-first contextual targeting strategies, the rapid rise of CTV, and increasing complexity in programmatic? IAS helps you go beyond verification for holistic media quality across any campaign, channel, and environment.
Drive advertising outcomes with IAS
IAS solutions for every digital advertising challenge
Strengthen campaign results and increase quality conversions with IAS as your global partner.
Here's the proof.
increase in click-through-rate for IAS client using Context Control Targeting
decrease in cost-per-click for IAS client after enabling Context Control Targeting
increase in ROI for IAS client after implementing Context Control Targeting
Meet your ias team
Lisa Utzschneider
CEO
Csaba Szabo
Managing Director, EMEA
James Cameron
VP, Global Enterprise Accounts
Industry-leading media quality to protect the world's most loved and trusted brands
Lean on contextual. Market by customer mindset.
Get connected with contextual. Target the ideal Reckitt audience with advanced, comprehensive contextual classification that evaluates sentiment, emotion, and topic of the content surrounding your ads. Choose from over 250 segments for pre-bid targeting.
With IAS contextual targeting solutions, you get:
- 200+ vertical, topical, seasonal and audience proxy segments available
- Accurate classification at scale of content using best-in-class semantic intelligence
- Pre-bid segments for targeting within major global DSPs including Google Display & Video 360, The Trade Desk, Verizon Media DSP, Adelphic, and more
With IAS CTV solutions, you get:
- Cross-screen coverage to ensure your ads are viewable, fraud free, and brand safe when running across OTT on desktop and mobile in-app
- Unmatched transparency into CTV performance with our Advanced CTV UI, offering near real-time reporting at the channel and video content-level
- Full integration with Publica, the leading independent CTV ad server, for advanced data, better technology, and stronger partnerships among CTV publishers
Upgrade Reckitt's CTV strategy with sophisticated measurement
Access better data, better technology, and better relationships across the CTV ecosystem. Powered by IAS's proprietary media quality and contextual data, our CTV solutions provide industry-leading coverage that measures viewability, ad fraud, and brand safety and suitability, including CTV-specific invalid traffic solutions.
See exactly where every digital ad dollar goes
Gain full financial transparency into your programmatic media buys. Activate more efficient campaigns, protect your spend, and deliver better ROI with Total Visibility™–– IAS’s exclusive, industry-first solution.
With Total Visibility™, you get:
- Transparent and actionable quality path optimization
- Near real-time, impression-level financial reporting
- In-depth reporting on violations and optimizations
