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  1. Home
  2. RECKITT BENCKISER

Reckitt: Good ad measurement isn't enough.

The digital landscape is changing. Is Reckitt prepared for shifts like privacy-first contextual targeting strategies, the rapid rise of CTV, and increasing complexity in programmatic? IAS helps you go beyond verification for holistic media quality across any campaign, channel, and environment.

Drive advertising outcomes with IAS
Contact us

IAS solutions for every digital advertising challenge

Strengthen campaign results and increase quality conversions with IAS as your global partner. 

Ad Fraud Protection
Viewability
Brand Safety & Suitability
Contextual Targeting
Efficiency & Optimization

Here's the proof.

0 %
increase in click-through-rate for IAS client using Context Control Targeting
0 %
decrease in cost-per-click for IAS client after enabling Context Control Targeting
0 %
increase in ROI for IAS client after implementing Context Control Targeting

Meet your IAS team

Lisa Utzschneider
Lisa Utzschneider
CEO
Csaba Szabo
Csaba Szabo
Managing Director, EMEA
James Cameron
James Cameron
VP, Global Enterprise Accounts
Contact your IAS team

Industry-leading media quality to protect the world's most loved and trusted brands

Lean on contextual. Market by customer mindset.

Get connected with contextual. Target the ideal Reckitt audience with advanced, comprehensive contextual classification that evaluates sentiment, emotion, and topic of the content surrounding your ads. Choose from over 250 segments for pre-bid targeting.

Explore key benefits for Reckitt ›

With IAS contextual targeting solutions, you get:

  • 200+ vertical, topical, seasonal and audience proxy segments available
  • Accurate classification at scale of content using best-in-class semantic intelligence
  • Pre-bid segments for targeting within major global DSPs including Google Display & Video 360, The Trade Desk, Verizon Media DSP, Adelphic, and more

Upgrade Reckitt's CTV strategy with sophisticated measurement

Access better data, better technology, and better relationships across the CTV ecosystem. Powered by IAS's proprietary media quality and contextual data, our CTV solutions provide industry-leading coverage that measures viewability, ad fraud, and brand safety and suitability, including CTV-specific invalid traffic solutions.

Explore key benefits for Reckitt ›

With IAS CTV solutions, you get:

  • Cross-screen coverage to ensure your ads are viewable, fraud free, and brand safe when running across OTT on desktop and mobile in-app
  • Unmatched transparency into CTV performance with our Advanced CTV UI, offering near real-time reporting at the channel and video content-level
  • Full integration with Publica, the leading independent CTV ad server, for advanced data, better technology, and stronger partnerships among CTV publishers

See exactly where every digital ad dollar goes

Gain full financial transparency into your programmatic media buys. Activate more efficient campaigns, protect your spend, and deliver better ROI with Total Visibility™–– IAS’s exclusive, industry-first solution.

Explore key benefits for Reckitt ›

With Total Visibility™, you get:

  • Transparent and actionable quality path optimization
  • Near real-time, impression-level financial reporting
  • In-depth reporting on violations and optimizations
Ready to activate? Contact your IAS team

Reach Reckitt customers with better content classification

Channel Science for YouTube

Context Control for Targeting

Questions? Contact your IAS team

Top research and reads for Reckitt

Driving Efficiency and Cost Savings with IAS Context Control

Learn More >

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Does Media Quality Drive Attention and Outcomes?

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Ad Context and Attention Study

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Sustainability Research

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