Reckitt: Good ad measurement isn't enough.
The digital landscape is changing. Is Reckitt prepared for shifts like privacy-first contextual targeting strategies, the rapid rise of CTV, and increasing complexity in programmatic? IAS helps you go beyond verification for holistic media quality across any campaign, channel, and environment.
Drive advertising outcomes with IAS
IAS solutions for every digital advertising challenge
Strengthen campaign results and increase quality conversions with IAS as your global partner.
Here's the proof.
increase in click-through-rate for IAS client using Context Control Targeting
decrease in cost-per-click for IAS client after enabling Context Control Targeting
increase in ROI for IAS client after implementing Context Control Targeting
Meet your IAS team
Managing Director, EMEA
VP, Global Enterprise Accounts
Industry-leading media quality to protect the world's most loved and trusted brands
With IAS contextual targeting solutions, you get:
- 200+ vertical, topical, seasonal and audience proxy segments available
- Accurate classification at scale of content using best-in-class semantic intelligence
- Pre-bid segments for targeting within major global DSPs including Google Display & Video 360, The Trade Desk, Verizon Media DSP, Adelphic, and more
With IAS CTV solutions, you get:
- Cross-screen coverage to ensure your ads are viewable, fraud free, and brand safe when running across OTT on desktop and mobile in-app
- Unmatched transparency into CTV performance with our Advanced CTV UI, offering near real-time reporting at the channel and video content-level
- Full integration with Publica, the leading independent CTV ad server, for advanced data, better technology, and stronger partnerships among CTV publishers
With Total Visibility™, you get:
- Transparent and actionable quality path optimization
- Near real-time, impression-level financial reporting
- In-depth reporting on violations and optimizations