Portfolio categories: News

Study uncovers U.S. consumers and digital media experts' perspectives on the future of privacy-first advertising and the role of media quality solutions in moving the industry forward

Providing Transparency to Advertisers for their Audio Campaigns NEW YORK – July 11, 2022 – Integral Ad Science (Nasdaq: IAS), a global leader in digitalmedia quality, today introduced its third-party ad measurement technology to the digital audiostreaming medium. Tested and...

Results surfaced substantial apprehension regarding ad fraud on digital audio.

New research reveals the industry’s lack of “clear guidelines” regarding advertising alongside misinformation NEW YORK – June 6, 2022 – Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its “Misinformation & Media Quality” report...

Drive marketing outcomes with IAS’s Quality Path Optimization (QPO) Solution NEW YORK, May 25, 2022 — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced enhancements to IAS Signal that will incorporate the Total VisibilityTM...