London, UK, 27 September 2016: Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, today released findings from its H1 2016 UK Media Quality Report. Skyscraper ads (160x600px)...
Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, today announced it is the first company accredited by the Media Rating Council (MRC) for viewable ad impression measurement...
Integral Ad Science (IAS) announced on Thursday that the Media Rating Council (MRC) has given it accreditation for Sophisticated Invalid Traffic (SIVT) detection for online mobile and desktop traffic.
Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, today revealed it has reached over $100 million in annual revenue, growing from under $1 million since 2010.
Rocket Fuel (FUEL), a leading Programmatic Marketing Platform provider, today announced it will be the first DSP to offer IAS Enhanced Video Quality Metrics as part of an integrated solution for brand advertisers.
eMarketer estimates that $11.7 billion will be spent on digital video advertising next year in the US alone. After all, to influence consumers and get them to take real action, nothing is more powerful than connecting through sight, sound, and...
Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, on every device, and Nativo, the leading native and content advertising automation platform for premium publishers and brand marketers,...
Integral Ad Science (IAS) and Nativo announced on Tuesday that they have aligned their abilities to measure the viewability of native ads being placed through Nativo’s private exchange, allowing brand marketers and publishers to transact based on a third-party verification...