Portfolio categories: Press Coverage

Integral Ad Science released research today showing that most of paid traffic is, in many ways, less valuable to advertisers than their free counterparts.

Ad-verification company IAS helps marketers measure whether an ad was seen by a person; detects ad fraud; and ensures ads appear in brand-safe environments.

Integral Ad Science, an advertising verification company, is hosting its global summit in London to discuss the state of the industry with partners including Google, Facebook, and many others. Lisa Utzschneider, CEO, Integral Ad Science, joined to discuss the health...

Lisa Utzschneider tells CNBC's James Wright what they're doing to help marketers measure marketing ROI with new media advertising opportunities.

New IAS Offering Helps Reduce Brand Safety Risk in the Digital Ecosystem. December 5, 2018 – New York, NY –   Last year, Integral Ad Science (IAS) and YouTube partnered to launch a beta test addressing the need for third-party brand...

IAS was included as one of Business Insiders 19 most interesting ad-tech and mar-tech companies in 2018. “In the past our list has often highlighted the hottest pre-IPO companies, but given all the activity this year — and a dwindling number of private companies — we’ve now opened it to public and private firms. So on this list, major companies that generate billions of dollars in revenue join startups expecting to make a few million dollars this year. The lines between ad-tech companies and mar-tech companies continue to blur. So, similar to last year, this list reflects the growing number of mar-tech players we’re watching, including some that don’t touch paid media at all but instead specialize in data or analytics.” Integral Ad Science: Verifying that digital ads are seen CEO: Scott...

After being acquired by private-equity firm Vista Equity Partners earlier this month, Knoll says he's interested in moving into the business of measuring TV and billboard ads.