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Integral Ad Science just won some big money backing — now it wants to launch an assault on the TV-measurement business

Jun 20, 2018

Business Insider
Lauren Johnson

  • Brands are increasingly retooling their digital ads with their own metrics instead of relying on industry standards, Integral Ad Science CEO Scott Knoll says.
  • After being acquired by private-equity firm Vista Equity Partners earlier this month, Knoll says he’s interested in moving into the business of measuring TV and billboard ads.
  • He hasn’t ruled out the possibility of taking the company public: “There’s still the opportunity,” even with shaky markets for ad-tech companies.

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