Integral Ad Science just won some big money backing — now it wants to launch an assault on the TV-measurement business
Business Insider
Lauren Johnson
6/20/18
- Brands are increasingly retooling their digital ads with their own metrics instead of relying on industry standards, Integral Ad Science CEO Scott Knoll says.
- After being acquired by private-equity firm Vista Equity Partners earlier this month, Knoll says he’s interested in moving into the business of measuring TV and billboard ads.
- He hasn’t ruled out the possibility of taking the company public: “There’s still the opportunity,” even with shaky markets for ad-tech companies.
