IAS was included as one of Business Insiders 19 most interesting ad-tech and mar-tech companies in 2018.
“In the past our list has often highlighted the hottest pre-IPO companies, but given all the activity this year — and a dwindling number of private companies — we’ve now opened it to public and private firms. So on this list, major companies that generate billions of dollars in revenue join startups expecting to make a few million dollars this year.
The lines between ad-tech companies and mar-tech companies continue to blur. So, similar to last year, this list reflects the growing number of mar-tech players we’re watching, including some that don’t touch paid media at all but instead specialize in data or analytics.”
Integral Ad Science: Verifying that digital ads are seen
CEO: Scott Knoll
Employees: More than 600
2018 revenue: $180 million (trailing 12 months as of June 2017)
Comment: Marketers are hungry for third parties to make sure their ads are running next to brand-safe content, and IAS remains one of a few established companies at the forefront of this space. Its edge led private-equity firm Vista Equity to purchase a majority stake in the company in June, rumored to be valued at $850 million. Next up: tackling OTT and TV measurement.”
Read the full article here.