News, Press Coverage

IAS CMO Maria Pousa highlighted as a Forbes Trailblazing Latina

Nov 01, 2018

IAS CMO Maria Pousa was featured in Forbes Trailblazing Latinas column, written by  Vivian Nunez.

Maria Pousa moved her life from Argentina to the United States in the early 2000s. Over the last 18 years, she’s built a career that reflects not only hard-work, but also the willpower that drives Latinxs alike.

I have a much better sense of the impact I have as a Latina, immigrant, and a woman in a leadership role,” explains Pousa. “I have been the most senior Latinx in my last three jobs. I truly started realizing my impact when other Latinxs approached me to thank me for representing all of the Latinxs at the table. They were proud of me and I felt a newfound sense of responsibility to represent others, and the impact my representation helps in paving the way for them.”

As the Chief Marketing Officer at Integral Ad Science, a global technology company, Pousa has also become a thought leader in the marketing field, particularly through the lens of how the current political climate impacts marketing and advertising trends.

Read the full article on Forbes. com.

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