Campaign Asia’s Women to Watch 2018 – APAC Marketing Director Felicia Li-Gaillard

Congratulations to our very own APAC Marketing Director Felicia Li-Gaillard for being selected as a 2018 Women to Watch by Campaign Asia.

Felicia Li Gaillard is good at data-driven marketing, but what she’s best at is creating from scratch. This makes her completely at home as IAS’s first marketing hire in Asia-Pacific, a position tasked to unite a disparate region to work cohesively to raise transparency and trust in performance marketing. What doubles the challenge is that IAS deals with brand safety, ad fraud, and viewability issues, which are still relatively new concepts here. Yet this ad tech professional has made great strides in establishing IAS’s main sell in these markets. Aside from organizing breakfast events with industry bigwigs to discuss mobile measurements, Gaillard also launched the first Media Quality Report for Southeast Asia, Taiwan, and Hong Kong in April, scoring IAS plenty of regional eyeballs through press coverage and social media reach. As such, she increased the firm’s marketable database across Asia-Pacific by 2.5 times. The regional lead earned her stripes by dedicating 12 years to agency work and in-house roles across IPG and Publicis, GMR Marketing, and ad tech startup Eyeota. She also volunteered to be the IAS APAC representative of the IAS Diversity and Inclusion Council to champion for diversity and cross-cultural understanding, as expected of a trilingual marketer fluent in English, French, and Mandarin.

Read the full article at www.campaignasia.com