The IAS Insider:
Quality insights for quality results
Integral Ad Science achieved a major industry milestone—earning Media Rating Council (MRC) accreditation for its server-to-server (S2S) integration of Amazon DSP impression, viewability and invalid traffic data into its digital ad measurement platform. Read more here.
Kinesso sought an automatic tool to meet performance goals for their major advertiser client. Dynamic Performance Profiles was the answer — read more to find out why.
We’re pleased to announce that we have expanded our partnership with Snap Inc., giving advertisers even more powerful tools to validate and optimize their Snapchat campaigns.
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