IAS didn’t improve keyword avoidance. We made it obsolete. Keyword-based brand safety is a relic. While others still rely on primitive keyword or URL scans, we’ve built a more sophisticated approach — one grounded in AI-powered, full-page contextual analysis. At...
IAS is committed to delivering the advertising industry’s most trusted and transparent media measurement and optimization offerings, and we will continue to take actions towards protecting customers from fraudulent actors. On March 28, media consultancy Adalytics issued a report containing...
On March 28, 2025, media consultancy Adalytics issued a report that includes unsubstantiated and misleading claims involving Integral Ad Science and our fraud detection. IAS takes these claims and the flawed assessment techniques upon which they’re based very seriously, as...
IAS didn’t improve keyword avoidance. We made it obsolete. Keyword-based brand safety is a relic. While others still rely on primitive keyword or URL scans, we’ve built a more sophisticated approach — one grounded in AI-powered, full-page contextual analysis. At...
IAS is committed to delivering the advertising industry’s most trusted and transparent media measurement and optimization offerings, and we will continue to take actions towards protecting customers from fraudulent actors. On March 28, media consultancy Adalytics issued a report containing...
On March 28, 2025, media consultancy Adalytics issued a report that includes unsubstantiated and misleading claims involving Integral Ad Science and our fraud detection. IAS takes these claims and the flawed assessment techniques upon which they’re based very seriously, as...
IAS didn’t improve keyword avoidance. We made it obsolete. Keyword-based brand safety is a relic. While others still rely on primitive keyword or URL scans, we’ve built a more sophisticated approach — one grounded in AI-powered, full-page contextual analysis. At...
