IAS is pleased to announce a new partnership with Lyft Media, bringing first-to-market third-party Viewability, Invalid Traffic (IVT), and app-level Brand Safety measurement to Lyft’s in-app ad inventory, available now.
Advertisers, platforms, and partners alike are demanding clearer insights into where their ads run, how they perform, and what’s driving results. But for too long, much of that clarity has been locked inside the programmatic black box. Enter Impression Feed — addressing the industry’s need for transparency.
Industry-leading benchmarks for superior media quality IAS is pleased to share the Media Quality Report: 20th Edition — offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily. As the gold standard in media quality,...
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