By applying a custom suitability profile, the entertainment brand increased suitable impressions by 16% and lowered CPM by 6%, driving better performance at scale.
As Meta’s Threads becomes a new space for community and conversation, it also presents new considerations for brand safety & suitability. That’s why we’re expanding Total Media Quality for Meta to include Brand Safety & Suitability Measurement on Threads—so you can bring trusted transparency to every environment where your brand shows up.
Join us on October 23 at 11 am ET for Turn Holiday Risk into ROI: How to avoid made-for-advertising and AI slop sites. Reserve your spot now.
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