Every year, major cultural moments like awards season, the Super Bowl, or March Madness generate headlines, social media buzz, and countless opportunities for advertisers to connect with highly engaged audiences. But overblocking has been an ongoing issue. For example, this...
Access greater control over brand-suitable ad placements on TikTok Maximizing investments and driving ROI on TikTok is easier than ever. We’ve expanded our industry-leading Social Optimization product to include pre-bid Video Exclusion Lists, empowering you with greater control over your...
How advertisers can drive performance and elevate brand reputation in a dynamic media landscape In a digital world where unpredictability is the norm, advertisers face the constant challenge of safeguarding their brand’s reputation — but cost often gets in the...
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