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The digital landscape evolves every day — and marketers, whether we like it or not, are forced to follow. As new media channels gain traction, marketers often shift their plans, and their budgets, without knowing if it’s worth the investment.
So is jumping onto the latest digital trend worth the gamble?
In this study, IAS and YouGov partnered together to take a close look at marketers’ investment plans in emerging media channels, including virtual and augmented reality, retail media, digital audio, and gaming. Plus, we examine what may be preventing marketers from investing in these channels — and what can be done about it.
Download IAS’s Emerging Media Outlook study to find out:
- Where a majority of marketers plan to increase investments this year
- How expert marketers determine if a media channel is ready for investment
- What barriers are preventing marketers from advertising on emerging media
Forge the future of digital media with IAS and drive superior results on any emerging digital media channel. Download the Emerging Media Outlook study today to find out how.
