On March 28, 2025, media consultancy Adalytics issued a report that includes unsubstantiated and misleading claims involving Integral Ad Science and our fraud detection. IAS takes these claims and the flawed assessment techniques upon which they’re based very seriously, as...
At IAS, we provide advertisers, media buyers, and publishers with robust tools and actionable insights to make educated, data-driven decisions. We believe transparency is essential for the digital ecosystem to thrive, driving efficiency and safety for all participants.
Ad fraud is sophisticated and purpose-built to avoid detection. Bad actors attempt to identify new vulnerabilities, gaps, and attack vectors every day. The constant evolution of ad fraud requires a connected, multi-stage approach to detect and avoid. At IAS, we...
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