AI is a strategic priority for most media organizations heading into 2026. But speed alone isn’t the objective. As this series explores the role of AI in advertising, one idea remains central: automation works best when it reinforces authenticity.
Discover how IAS is setting the standard for Responsible AI, achieving ISO/IEC 42001 recertification and becoming the only accredited ad verification provider in AIMS.
If an ad is served to a bot, buried beneath multiple layers of banners, or placed next to AI-generated content of questionable credibility, what value does that impression really deliver? Digital advertising has long operated under a convenient assumption: that...
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