IAS TEAM, Author at Integral Ad Science

IAS earns industry’s first MRC accreditation for CTV Viewable Impressions

IAS has received the industry’s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). This accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics – including general invalid traffic detection – in...

May 19, 2023

Featured Guides Media Quality Reports Resources

Media Quality Report: 18th Edition

Market-leading global benchmarks to drive business results The digital landscape has expanded beyond developments we’ve come to expect. From groundbreaking advancements in AI and machine-learning technology to near-constant innovation across environments and channels, it’s clear that marketers are juggling more...

May 15, 2023

Brand Safety & Suitability CTV and Video Featured Insights

Brand Safety and Suitability Measurement for YouTube

Enhanced measurement for maximum impact Video content is rapidly increasing, blurring the lines between what is and isn’t suitable for your brand. Gain control of your brand message amid the content boom with IAS’s industry-leading brand safety and suitability measurement...

May 3, 2023

IAS and Lumen boost attention for a major sports retailer

Case Studies Contextual Targeting Viewability

IAS and Lumen boost attention for a major sports retailer

The retailer experienced elevated attention during a global sporting event campaign IAS and Lumen Research partnered with a major sports retailer to measure consumer attention for the retailer’s campaign that ran during a global sporting event. In this study, we...

May 1, 2023

Masters of Media – Isabella Spragg, Director of Partnerships, APAC, Media.Monks

In the media programmatic

Masters of Media – Isabella Spragg, Director of Partnerships, APAC, Media.Monks

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry on all digital matters. Isabella (also known as Bella) Spragg is the Director of Partnerships, APAC, at Media.Monks....

April 28, 2023

IAS now offers viewability and invalid traffic measurement across Pinterest

Ad Fraud Proprietary Platforms Viewability

IAS now offers viewability and invalid traffic measurement across Pinterest

With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic...

April 12, 2023

Efficiency & Optimisation Featured Insights Resources

Taking Action on Attention: Volume I

IAS developed an evidence-based attention white paper and first-of-its-kind model that predicts the likelihood an impression will lead to a result. Attention is one of the most complex and widely discussed topics in digital media. Defining it has proven to...

April 12, 2023

Ad Fraud Channels CTV and Video In the media Insights Viewability

Validate your media quality on Netflix

Verify your inventory with industry-leading media quality It’s here: Experience industry-leading transparency on Netflix. As previously announced, IAS is among the first media quality partners to measure Viewability and Invalid Traffic (IVT) on Netflix, available now. Through IAS’s global solution...

April 12, 2023

Australia Research: Why the future of marketing must be inclusive

Contextual Targeting Featured Research Resources

Australia Research: Why the future of marketing must be inclusive

Diversity and inclusion are at the forefront of marketer’s minds as we usher in a new era of responsible advertising. Reducing bias and discrimination in marketing and advertising is top priority. In our latest consumer research, we wanted to prove...

April 4, 2023

Singapore Research: Why the future of marketing must be inclusive

Contextual Targeting Featured Research Resources

Singapore Research: Why the future of marketing must be inclusive

April 4, 2023

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Author: IAS TEAM

IAS earns industry’s first MRC accreditation for CTV Viewable Impressions

Media Quality Report: 18th Edition

Brand Safety and Suitability Measurement for YouTube

IAS and Lumen boost attention for a major sports retailer

Masters of Media – Isabella Spragg, Director of Partnerships, APAC, Media.Monks

IAS now offers viewability and invalid traffic measurement across Pinterest

Taking Action on Attention: Volume I

Validate your media quality on Netflix

Australia Research: Why the future of marketing must be inclusive

Singapore Research: Why the future of marketing must be inclusive

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