WHEN TRAFFIC SPIKES, SO SHOULD PERFORMANCE
It’s shaping up to be an eventful year, with major sporting events and cultural moments commanding audiences at scale.
Across a noisy, fragmented digital landscape, marketers can’t afford to rely on generic targeting strategies.
Download our guide, 2026 Targeting Playbook: Boost Performance During The Year’s Biggest Moments, to discover:
- Five key tentpole moments advertisers can’t afford to miss in 2026
- How to apply contextual targeting segments tailored to each moment
- Best practices for aligning media with consumer mindset — without sacrificing scale
Get the guide
PROVEN RESULTS
Brands using IAS Context Control Targeting don’t just gain relevance — they gain results
GO BEYOND KEYWORDS TO UNLOCK SMARTER MEDIA PERFORMANCE
Align with the Right Content
Show ads next to content that’s relevant to your brand
Reach High-Performing Inventory
Automatically target high-performing content
Expand Reach
Boost scale without losing relevance by combining contextual signals with audience insights
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decrease in cost per conversion for CPG brand
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increase in ROI for tech brand
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increase in click-through rate for telco brand