An Industry First in Ethical AI Governance Artificial Intelligence (AI) is a core pillar of IAS’s long-term strategy, as it enables us to bring new insights to our customers and partners by analyzing data at a scale not previously possible....
What happens when utility apps turn into full-screen ad machines? The IAS Threat Lab has uncovered a global ad fraud scheme — codenamed “Mirage” — designed to mislead users, inflate installs, and exploit the mobile advertising ecosystem.
Pros and Cons of Generative AI for Programmatic Advertisers Generative AI offers a multitude of benefits to programmatic advertisers across creative development and personalization, campaign optimization, brand safety and fraud mitigation, and operational efficiency. While powerful, generative AI also introduces...
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