The IAS Threat Lab's latest discovery, Arcade, reveals a growing monetization pattern within the open web’s gaming ecosystem. Read more here.
IAS has been selected by TikTok Pangle to launch new brand safety measurement features—alongside viewability and invalid traffic (IVT) measurement—for advertisers on TikTok Pangle, the platform’s global ad network for business.
The brand achieved a 38% reduction in brand suitability fail rates and an 18% decrease in platform CPM, even after accounting for the cost of optimization. Read more to find out how.
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