Celebrate Earth Day 2026 with IAS. Explore our 5-year journey toward Net Zero, from carbon measurement tools to SBTi-verified emissions reduction targets.
Expanding Transparency: IAS Brings Total Media Quality Measurement to TikTok’s Performance Solutions
Integral Ad Science is expanding its Total Media Quality (TMQ) coverage to TikTok Lite and TikTok’s performance-driven ad formats: Search, Upgraded Campaign Creation Experience for Brand & Smart+ Traffic Objectives, and GMV Max. This expansion provides advertisers with comprehensive media quality measurement across these solutions.
The brands winning on social in 2026 aren't relying on defaults. They're investing in independent, real-time intelligence — across every platform, every impression, every campaign. That's the standard IAS was built to deliver.Learn more about IAS Social Optimization and Total Media Quality here.
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