In November of 2015, Integral Ad Science surveyed nearly 400 digital advertising professionals, across a variety of functions and seniority levels, to gage sentiment on media quality issues, both today and tomorrow.
The Integral Ad Science Q3 2015 UK Media Quality Report highlights the current state of media quality in online advertising, presenting an analysis of trends in viewability, online brand safety risk and ad fraud.
Wearables, such as the recently released Apple Watch, offer an opportunity for brands to reach audiences in a personalized way, offering true one-to-one marketing. While the industry is still in beta for wearables, there are factors that can be examined...