Portfolio categories: News

Partnership delivers trusted, third-party Viewability, Invalid Traffic and Brand Safety Measurement for Lyft Media’s In-App Inventory  NEW YORK — June 11, 2025 — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a first-to-market partnership...

Global partnership will see sustaintech platform’s carbon evaluation technology integrated into IAS’s platform, enabling marketers to measure their media’s environmental impact alongside quality and attention metrics  NEW YORK — June 4, 2025 — Integral Ad Science (IAS), a leading global media...

NEW YORK — June 3, 2025 — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, announced today the appointment of Alpana Wegner as Chief Financial Officer (CFO), effective June 10, 2025. Wegner will lead the...

Sophisticated ad fraud initiatives now account for 15x higher fraud rates than when no pre-bid fraud protection is in place  Desktop video viewability reaches record high of 83.9%, reflecting video’s continually increasing impact on media consumption NEW YORK — May...

Total revenue increased 17% to $134.1 million Net income of $8.0 million at a 6% margin; adjusted EBITDA of $41.5 million at a 31% margin  Raises midpoint of full-year revenue and adjusted EBITDA outlook NEW YORK — May 12, 2025...

Agreement Marks First Step Towards Nextdoor’s Adoption and Deployment of IAS’s AI-driven Total Media Quality Product Suite NEW YORK — May 9, 2025 — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a...

Advertisers Can Now Benefit from Curated Pre-Screen Exclusion Lists across Google’s Search Partner Network Inventory NEW YORK — May 8, 2025 — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the launch of...

NEW YORK — May 6, 2025 — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced with Spotify the launch of new  Brand Safety and Suitability Features, including Targeting and Measurement, for podcast advertisers...

New IAS Features Empower TikTok Advertisers with Enhanced Control Over Brand-Suitable Ad Placements NEW YORK — April 14, 2025 — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, announced an expansion of Social Optimization for...

With Total Media Quality for Reddit, IAS Delivers Global Advertisers  Independent Analysis on Viewability and Invalid Traffic for End-to-End Measurement Coverage and Industry-Aligned Insights NEW YORK — April 3, 2025 — Integral Ad Science (Nasdaq: IAS), a leading global media...