Surveying over 200 ad industry experts across the US, IAS found that issues around connected TV, programmatic, and social rocketed to be top priorities.
Tom Sharma will join IAS as Chief Product Officer to accelerate its global product expansion, including plans to enhance its industry-leading CTV solution.
The Media Quality Report showed improvement in major digital media quality indicators like brand safety, viewability & fraud despite 2020's volatile events.
Integral Ad Science (IAS), the global leader in digital ad verification, today released results from its 2020 consumer study on holiday shopping habits. Key findings from the study show that this year consumers are relying on online shopping and digital...
September 21, 2020 – New York, NY – Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Verizon Media’s DSP now offers both IAS’s contextual targeting and contextual avoidance capabilities across programmatic ad buys. Verizon...
Otto Berkes, CEO at Acendre, has joined IAS's board of directors effective August 26, 2020. Otto is co-inventor on 13 patents, a recipient of Microsoft’s Xbox Founder Award, an Emmy Award, and an Edward R. Murrow Award, and is a...