Portfolio categories: Press Coverage

July 26th, 2016 – GroupM is intent on raising the bar in digital advertising by tasking John Montgomery with expanding ad accountability and clamping down on fraud globally. “As brand safety officer, Montgomery, also executive vice president, will work to ensure “the...

Offremedia: IPG Mediabrands and Integral Ad Science White Paper: Ad Viewability and Attention

July 11, 2016 — AdExchanger discusses our acquisition of Swarm Enterprises and gives an overview of how IAS detects fraud. As fraudsters get smarter, anti-fraud players must evolve to put up a worthy fight. To scale its fraud detection capabilities,...

Integral Ad Science acquires bot detection company Swarm