Discover how IAS is setting the standard for Responsible AI, achieving ISO/IEC 42001 recertification and becoming the only accredited ad verification provider in AIMS.
If an ad is served to a bot, buried beneath multiple layers of banners, or placed next to AI-generated content of questionable credibility, what value does that impression really deliver? Digital advertising has long operated under a convenient assumption: that...
Marketers know AI isn’t perfect—but they’re using it anyway. Despite the risks, AI is reshaping modern advertising and how brands compete.
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