Brands and Agencies Can Now Verify and Activate Digital Campaigns with Confidence in Brazil with Integral Ad Science
IAS has Opened its First Office in Sao Paolo and Hired Edvaldo Acir as Managing Director to Extend its Footprint in the Region
Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced it has expanded into Brazil to extend support for customers operating in South America. Brands and agencies can now leverage IAS’s suite of solutions to verify and activate their campaigns in Brazil. The company has appointed Edvaldo Acir as Managing Director, Brazil, who will be responsible for expanding its presence in the region.
According to eMarketer, South America is the second-fastest growing market in media spend globally. Total media spend will reach an estimated $34.6bn in 2017 with Brazil accounting for 43% of that spend, making it the largest market in South America. Brands and agencies who operate in this growing region will now be able to measure the effectiveness of their digital campaigns with confidence, and leverage IAS’s capabilities to ensure they are reaching real humans, in the right context, with viewable messages.
“Our customers and partners operate on a global scale, managing billion dollar campaigns across multiple countries,” says Bryan St. John, SVP International at IAS. “By expanding our footprint and welcoming our first hire in South America, we’re excited to provide our clients with much-needed local support and expertise on the ground. Knowing that the region is growing rapidly and that Brazil accounts for close to half of media spend, bringing Edvaldo onboard allows us to engage in-market quickly.” ”
Edvaldo has proven success in leading roles at companies like FOX TV (News Corporation), Terra (Telefonica Group), Movile (Naspers Group) and Rocket Fuel (Nasdaq as FUEL). Throughout his career, he has grown and managed teams throughout Brazil, Argentina, Mexico, USA, India and England.
“I was impressed with the scale of IAS’s offerings and excited about the prospect of expanding the company into Latin America,” says Edvaldo Acir, Managing Director, Brazil. “Issues of viewability, fraud, and brand safety are high priorities for Brazil, and I’m excited for the chance to build our reputation and business in a rapidly-growing market”
Edvaldo is a lecturer at events like Digital Morning, Programmatic Media APP, amongst others, and was elected President of the Ad-Tech & Data Committee from Interactive Advertising Bureau (IAB).