London – January 18th, 2017: Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, today announced the appointment of Nick Morley to the newly created role of Managing Director EMEA. Based in London, Morley is charged with driving the company’s continued growth and further expansion in key European markets.
“Europe is a core market for IAS and we are delighted to welcome Nick to the team to spearhead our further acceleration into new markets,” said, Bryan St. John, SVP International at Integral Ad Science. “Heading into 2017, we are well positioned to take advantage of our company’s growth potential. Nick’s understanding of differing market nuances, along with his proven expertise in scaling operations, will be a key component in our success.”
Morley has a proven track record in launching and scaling high-growth businesses across Europe, and brings over a decade of digital advertising industry experience to IAS. Following senior management roles at companies including Adobe, Efficient Frontier, and most recently SVP Global Sales and Managing Director EMEA at Intent Media.
“I was impressed by the strength of IAS’ offering – its team’s expertise combined with its superior technology and growth potential is an enticing proposition,” said Morley. “I’m excited to join at a time of key growth, and will focus on understanding and evaluating core customer needs, as well as identifying expansion strategies across new EMEA markets.”
Morley will oversee recently-launched IAS operations in Italy, Spain and the Nordics; as well as established operations in the UK, France, and Germany.
Niall Hogan, who held the position of UK Managing Director for the last three years, with an expanded focus on strategic development in EMEA, will relocate to Singapore and take up the Managing Director SEA role, with responsibility for further increasing the company’s footprint in the APAC region.
2016 proved a very successful year for IAS, reaching over £77 million in global annual revenue, making it one of the industry’s fastest growing software companies. It has achieved a 30 per cent increase in its global employee base over the last 18 months, with over 450 employees across 12 countries.