Integral Ad Science and Seedooh Partner to Bring Trusted Digital Metrics to OOH
Sydney, Australia – 29 March 2018 – Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced it has entered into a partnership with Out-of-Home reporting platform Seedooh, to provide enhanced campaign delivery validation on digital signs and screens across Australia.
This partnership between Integral Ad Science and Seedooh will accelerate the journey towards accountability for the out-of-home market which is currently seeing a major advancement in the analysis of campaign-based reporting data.
“The out-of-home industry is currently experiencing the benefits of true digital innovation. Seedooh is offering a new level of confidence and transparency within this industry and is able to help bring the advantages of their platform to market which is a really exciting step for the out-of-home sector,” said James Diamond, Managing Director of IAS ANZ.
Seedooh CEO Tom Richter said; “IAS’s technology solutions, along with their credentials and integrity in qualified independent analytics, will help us continue to offer innovative solutions in Digital OOH reporting. We welcome partnerships that can help us add value to the OOH industry globally and this is a very important alliance from that perspective.”
Integral Ad Science (IAS) is a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimizing towards opportunities to consistently improve results, and analyzing digital’s impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in thirteen countries. Our growth and innovation have been recognized in Inc. 500, Crain’s Fast 50, Forbes America’s Most Promising Companies, and I-COM’s Smart Data Marketing Technology Company. Learn more at www.integralads.com.
Launched in July 2017, Seedooh (https://www.seedooh.com) is committed to helping develop a new industry standard in delivery reporting both within Australia and in other highly developed international OOH markets. The Seedooh platform creates clear, validated and standardised data for the industry to assess OOH campaign delivery, across multiple formats, in close to real time. Seedooh has been adopted by Australia’s largest OOH media owner oOh!Media, with the platform now in the process of connecting with the other major OOH businesses in Australia.
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