OMD, a leading global media agency, used IAS Total Visibility to deliver an incredible 87% increase in add-to-cart rates. This case study shows how actionable insights can transform campaign performance. THE CHALLENGE OMD needed greater transparency into their media investments...
From shifting priorities to anticipated challenges, this year’s UK Industry Pulse Report offers a comprehensive look at how media experts are preparing for these shifts so you can stay ahead of the curve. Access the report now.
How to maximize impact while ensuring brand integrity in social media advertising Brands know that the social media landscape is rife with opportunity. With 97% of U.S. consumers actively using social media platforms, this environment offers an unparalleled opportunity to...
Filter by:
