Brand Safety & Suitability Archives

IAS Brand Safety and Suitability Measurement Now Available for Performance Max and Demand Gen Campaigns

IAS is expanding our partnership with YouTube to bring Brand Safety and Suitability measurement to Performance Max and Demand Gen campaigns on Google Ads, as part of Total Media Quality for YouTube.

June 17, 2024

Brand Safety & Suitability

DRIVE SUPERIOR RESULTS THIS ELECTION SEASON

Six steps marketers can take to safeguard and scale their brand in an election year As the UK General Election approaches on 4 July, challenges like brand risk and misinformation become amplified and marketers need sophisticated technology to confidently cut...

June 6, 2024

Brand Safety & Suitability Guides Insights

A Marketer’s Game Plan for Winning Gold

Sporting events are some of the most highly anticipated times of the year, with 91% of UK consumers planning to follow at least one sports event in 2024. As sports fans across the globe gear up for events like the...

April 25, 2024

Brand Safety & Suitability Featured Insights Mobile & In-App Our Partners

IAS Brand Safety & Suitability Measurement is Now Available Across Meta Platforms

IAS launches its new Brand Safety and Suitability Measurement with Meta to provide advertisers with campaign insights across Facebook and Instagram Feed and Reels, as part of Total Media Quality for Meta.

February 5, 2024

Brand Safety & Suitability Featured Research

RESEARCH: The State of Brand Safety

The amount of online content that consumers deem inappropriate is growing — and brands are being held more accountable for ad placement than ever before. In a digital landscape where an ad’s surrounding content can make or break consumers' perception...

January 24, 2024

Brand Safety & Suitability Featured Insights

IAS brings Brand Safety and Suitability measurement to YouTube Shorts

Starting today, IAS is expanding our partnership with YouTube to bring Brand Safety and Suitability measurement to YouTube Shorts inventory across Video View Campaigns, Video Reach Campaigns, and YouTube Select Shorts campaigns, as part of Total Media Quality for YouTube.

December 12, 2023

Brand Safety & Suitability Featured Insights

WHITE PAPER: Building an Unbreakable Brand

In our latest white paper, IAS guides marketers through the safety and suitability strategies that are proven to protect brands, improve ROAS, and increase efficiencies.

August 22, 2023

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Category: Brand Safety & Suitability

IAS Brand Safety and Suitability Measurement Now Available for Performance Max and Demand Gen Campaigns

DRIVE SUPERIOR RESULTS THIS ELECTION SEASON

A Marketer’s Game Plan for Winning Gold

IAS Brand Safety & Suitability Measurement is Now Available Across Meta Platforms

RESEARCH: The State of Brand Safety

IAS brings Brand Safety and Suitability measurement to YouTube Shorts

WHITE PAPER: Building an Unbreakable Brand

ACCESS THE STUDY NOW.

Access the case study now.

Access the guide now.

Access the research now.

Sign up for insights right to your inbox.

GET IN TOUCH

DOWNLOAD CONTENT

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Category: Brand Safety & Suitability

IAS Brand Safety and Suitability Measurement Now Available for Performance Max and Demand Gen Campaigns

DRIVE SUPERIOR RESULTS THIS ELECTION SEASON

A Marketer’s Game Plan for Winning Gold

IAS Brand Safety & Suitability Measurement is Now Available Across Meta Platforms

RESEARCH: The State of Brand Safety

IAS brings Brand Safety and Suitability measurement to YouTube Shorts

WHITE PAPER: Building an Unbreakable Brand

ACCESS THE STUDY NOW.

Access the case study now.​

Access the guide now.​

Access the research now.​

Sign up for insights right to your inbox.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

Access the case study now.

Access the guide now.

Access the research now.