Over 85% of in-app display and video impressions in AdMob and Google Ad Manager now allow buyers to take viewability measurements using IAS   August 15, 2019 Global, Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Lab’s Open Measurement Read the full article...
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News, Press Releases
Jul 18, 2019

New biometric study shows a halo effect for ads

IAS study finds ads are perceived 74% more favourably in high quality environments Tuesday, July 16, 2019 12:01 BST – London, UK – Since the inception of digital advertising, marketers have debated the impact of an ad’s environment on how that ad is perceived by its intended audience. The latest biometric research released by Integral Read the full article...
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Facebook Names IAS An Official Brand Safety Certified Partner 13 June 2019 – LONDON, UK –  For advertisers, Facebook has been a key staple in making meaningful connections with consumers for years. However, brands also need those connections to be positive, which means their ads need to be seen in suitable environments. Today, Integral Ad Read the full article...
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5th June 2019, 15:00 BST – Over half of the UK’s TVs connect to the internet and the connected television (CTV) space is growing at a rapid pace, driven in no small part by services like Netflix and Amazon Prime (Ofcom). This shift in consumer behaviour has made over-the-top (OTT) content on connected TVs the Read the full article...
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IAS team presents sophisticated digital transformation data model in final round of I-COM data science hackathon London, UK – May 15, 2019 – Integral Ad Science (IAS) announced today that IAS was recognised with the I-COM Smart Data Marketing Technology of the Year award at the I-COM Global Summit 2019 in Malaga, Spain for excellence Read the full article...
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The latest Swedish Media Quality Report from Integral Ad Science provides benchmarks for viewability, brand safety, and ad fraud Stockholm, 23 April 2019 – Today, Integral Ad Science (IAS), the global data and technology company that empowers the advertising industry to effectively grow the world’s leading brands, releases its first full year Media Quality Report, Read the full article...
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The latest Integral Ad Science Media Quality Report provides UK benchmarks for viewability, brand safety, and ad fraud across all digital environments and channels London, UK, 2 April 2019: Today, Integral Ad Science (IAS) releases its Media Quality Report for H2 2018, giving transparency into the performance of digital media across the UK. The report Read the full article...
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