Starcom UK makes it more accessible to measure viewability and brand safety metrics for paid social campaigns with Integral Ad Science London, UK – 8 July 2020 : Starcom, the human experience company, has today announced the expansion of its partnership with global leader in digital ad verification, Integral Ad Science (IAS), to improve the Read the full article...
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April 30, 2020 – London, UK – Integral Ad Science (IAS), the global leader in digital ad verification today announced an expansion of its video verification offerings with the general availability of its Connected Television (CTV) Verification Solution, and the launch of a Unified Video Tag. “We have been part of the CTV beta with IAS since Read the full article...
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Advertisers will now have end-to-end visibility into media quality and financial transaction data Integral Ad Science (IAS) today announced Total Visibility, an industry-leading partnership with Amino Payments to offer the first solution in programmatic buying showing advertisers the true cost of qualified media. Total Visibility gives advertisers both impression-level financial insights and media quality verification to optimize Read the full article...
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April 27, 2020 – London, UK – Integral Ad Science (IAS), the global leader in digital ad verification, today announced Eu-Gene Sung has been appointed as Chief Financial Officer. In her new role, Sung will report directly to the CEO, Lisa Utzschneider, and will lead the organization in setting financial strategies to drive business outcomes and Read the full article...
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IAS Chosen For Brand Safety and Suitability Verticals That Advertisers Can Trust 20 April – London, UK – Integral Ad Science (IAS), the global leader in digital ad verification, today announced its selection for the YouTube Measurement Partner Program (YTMP), building on the company’s growing partnership with Google. The YTMP program was created to offer Read the full article...
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The latest Media Quality Report provides benchmarks for viewability, brand safety and suitability, and ad fraud across digital environments and channels around the world London, UK, 1 April 2020: Today, Integral Ad Science (IAS), the global leader in digital ad verification, releases its Media Quality Report for H2 2019, providing transparency into the performance and Read the full article...
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London, UK, 22 January 2020: Today Integral Ad Science (IAS), the global market leader in digital ad verification, releases the findings of its Industry Pulse Report for 2020; highlighting the key trends, technologies, and challenges media professionals across Western Europe expect to drive change in digital advertising this year.  Mobile set to dominate digital campaigns  Read the full article...
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