London, UK, 22 January 2020: Today Integral Ad Science (IAS), the global market leader in digital ad verification, releases the findings of its Industry Pulse Report for 2020; highlighting the key trends, technologies, and challenges media professionals across Western Europe expect to drive change in digital advertising this year.  Mobile set to dominate digital campaigns  Read the full article...

Integral Ad Science acquires ADmantX, market leading provider of semantic-based solutions for contextual advertising IAS offers the most sophisticated brand safety and suitability solution on the market with new technology.

The latest Integral Ad Science Media Quality Report provides benchmarks for viewability, brand safety and suitability, and ad fraud across all digital environments and channels around the world London, UK, 4 September 2019: Today Integral Ad Science (IAS), the global market leader in digital ad verification, releases its Media Quality Report for H1 2019, providing Read the full article...

Over 85% of in-app display and video impressions in AdMob and Google Ad Manager now allow buyers to take viewability measurements using IAS   August 15, 2019 Global, Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Lab’s Open Measurement Read the full article...

IAS study finds ads are perceived 74% more favourably in high quality environments Tuesday, July 16, 2019 12:01 BST – London, UK – Since the inception of digital advertising, marketers have debated the impact of an ad’s environment on how that ad is perceived by its intended audience. The latest biometric research released by Integral Read the full article...

Facebook Names IAS An Official Brand Safety Certified Partner 13 June 2019 – LONDON, UK –  For advertisers, Facebook has been a key staple in making meaningful connections with consumers for years. However, brands also need those connections to be positive, which means their ads need to be seen in suitable environments. Today, Integral Ad Read the full article...

5th June 2019, 15:00 BST – Over half of the UK’s TVs connect to the internet and the connected television (CTV) space is growing at a rapid pace, driven in no small part by services like Netflix and Amazon Prime (Ofcom). This shift in consumer behaviour has made over-the-top (OTT) content on connected TVs the Read the full article...