The Power of Context report also highlights how the sentiment of an article impacts consumers’ feelings towards brands London, UK, 2 November 2020: Today, Integral Ad Science (IAS), the global leader in digital ad verification, releases its The Power of Context UK report, providing an insight into how context and sentiment influence consumer perceptions of Read the full article...
The latest Media Quality Report provides global benchmarks for viewability, brand safety and suitability, and ad fraud across digital environments and channels London, UK, 6 October 2020: Today, Integral Ad Science (IAS), the global leader in digital ad verification, releases its Media Quality Report for H1 2020, providing transparency into the performance and quality of Read the full article...
London, UK, 1 October, 2020 – Integral Ad Science (IAS), the global leader in digital ad verification, and Google Campaign Manager, the largest global ad server, today announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign Manager. Time spent manually wrapping tags is one Read the full article...
New research from IAS shows consumer purchasing behaviours for the 2020 holiday season across Europe London, UK, 23 September 2020 – Integral Ad Science (IAS), the global market leader in digital ad verification, today releases insights into online shopping behaviour, uncovering changing consumer patterns across Europe and the importance of digital advertising for brands during the Read the full article...
19 August – London – Integral Ad Science (IAS) today announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest’s mobile app inventory. IAS’s Pinterest solution delivers marketers unprecedented access to IAS viewability and invalid traffic reporting for their mobile in-app campaigns. The IAS reporting includes standard and video Read the full article...
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