The latest Integral Ad Science Media Quality Report highlights the state of viewability, brand safety, and ad fraud within the UK digital advertising industry London, UK, 27 March 2018: Today, Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, has released its bi-annual Media Quality Report. The H2 2017 report highlights Read the full article...
LONDON, March 14, 2018 – Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced the availability of first-to-market technology that allows programmatic buyers to target mobile in-app inventory that is brand safe, fraud-free, and expected to meet a given viewability goal. Through key integrations with top programmatic platforms, IAS is Read the full article...
If the industry continues to collaborate to make automated trading accountable and more transparent, all parties will be able to operate confidently, writes Clementina Piazza, our Programmatic Director. read more
Leaders from brands, agencies and publishers pushed the brand-safety debate forward at a Campaign-GumGum hosted breakfast... read more
ABC’s certificate verifies that IAS’s technology is counting viewable desktop impressions in accordance with the JICWEBS Viewability Product Principles. read more
IAS earns the IAB Tech Lab Service Excellence Award for Open Measurement SDK Initiative. In December 2016, IAS announced that it would be contributing its proprietary SDK towards an industry solution that would enable all verification vendors to align on a single SDK solution. read more
Marketing budgets grew at the slowest rate in nearly two years in the final quarter of 2017, reveals the Q4 2017 IPA Bellwether Report released this Wednesday (17 January). Although growth in marketing budgets is maintained, uncertainty and cost pressures are weighing on budgets. read more