IAS announces a partnership with FreeWheel’s ad management platform that allows publishers to measure the quality of their digital video for viewability, brand safety, and fraud.

The Google Measurement Partner badge will make it easier for advertisers to source trusted, third-party measurement providers based on Google’s qualifications. July 12, 2018 – New York, NY – Integral Ad Science (IAS) has been selected as a preferred partner in Google’s Measurement Program for both brand safety and viewability. Partners were selected after meeting Read the full article...

Vista Equity Partners acquires a majority stake in IAS, supporting continued growth. Investment will enable continued innovation and support for IAS customers globally.

The latest Integral Ad Science Media Quality Report highlights the state of viewability, brand safety, and ad fraud within the UK digital advertising industry London, UK, 27 March 2018: Today, Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, has released its bi-annual Media Quality Report. The H2 2017 report highlights Read the full article...

LONDON, March 14, 2018 – Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced the availability of first-to-market technology that allows programmatic buyers to target mobile in-app inventory that is brand safe, fraud-free, and expected to meet a given viewability goal. Through key integrations with top programmatic platforms, IAS is Read the full article...

If the industry continues to collaborate to make automated trading accountable and more transparent, all parties will be able to operate confidently, writes Clementina Piazza, our Programmatic Director.

Leaders from brands, agencies and publishers pushed the brand-safety debate forward at a Campaign-GumGum hosted breakfast...