New AI-powered assistant makes every marketer an instant expert

Integral Ad Science (Nasdaq: IAS) today announced IAS Agent, a new AI-powered assistant designed to help customers activate campaigns more quickly, uncover deeper insights instantly, and optimise performance at scale. Powered by the industry’s most comprehensive dataset—and backed by more than 15 years of proprietary IAS intelligence—IAS Agent is intuitive by design, enabling any marketer to deliver the trusted insights brands rely on to protect multi-million-dollar campaigns and accelerate performance across omnichannel investments. IAS will demonstrate IAS Agent at CES 2026 and expects to roll it out globally at no additional cost in early Q1 2026.

Unlike many so-called “black box” AI solutions, IAS Agent is built on the principle of explainable AI, offering full transparency behind every recommendation. Integrated directly into the IAS user interface (UI), the tool allows customers to hover over suggestions to access clear, easy-to-understand explanations of what is being recommended and why. Users retain full control, with the ability to customise, override or adopt IAS Agent’s recommendations. IAS Agent provides access to more rigorous, AI-enhanced brand governance, deeper campaign insights, and significantly simplified workflows—delivering a comprehensive view of performance recommendations across publishers and platforms. All recommendations are grounded in extensive, real-world intelligence rather than a limited training dataset.

“IAS Agent was designed to be a marketer’s advertising compass. It guides decisions with clarity and uncovers deep, comprehensive insights that would otherwise remain hidden—turning those insights into action, in real time, so marketers can immediately improve performance,” said Srishti Gupta, Chief Product Officer at Integral Ad Science. “And this is only the beginning. IAS Agent will continue to expand its agentic capabilities to improve workflows and unlock value through AI-driven supply path insights, tagging activation and campaign-settings assistance. This continued innovation reflects our commitment to providing advertisers with trusted, transparent and actionable data to drive stronger campaign results and stay ahead in an increasingly complex digital landscape.”

Key IAS Agent features include:

• Transparent self-reporting: IAS Agent “shows its work”, enabling customers to understand the reasoning behind every recommendation or action—so marketers can confidently explain decisions and the logic driving outcomes.
• Full control and visibility: Users can customise, override or adopt recommendations with complete visibility into the AI’s decision-making process, improving campaign set-up and performance for IAS UI users at every level.
• Efficiency gains: AI-generated recommendations for brand safety and suitability settings require minimal input, helping scale protection across all investments; initial testing shows efficiency improvements of up to 50%.
• Instant insights: Automatically identifies trends and patterns across all IAS UI dashboards, highlighting what is working and delivering campaign performance insights up to five times faster—without manual analysis.
• Campaign activation: Marketers can interact with the agent using natural language to receive AI-powered guidance and streamline pre-campaign set-up, with no technical expertise required.

“In today’s complex media landscape, ensuring both brand safety and performance requires significant time and resources. IAS Agent meaningfully accelerates this process by uncovering deeper insights and enabling teams to act on them instantly,” said Jeff Omoregie, EVP of Unified TAAG at Publicis Media. “The ability to surface transparent, data-driven recommendations in real time will help reduce ad waste and deliver stronger performance outcomes for our clients and their campaigns.”

IAS solutions are built on a strong commitment to responsible AI. IAS Agent combines IAS’s advanced agentic capabilities with Databricks’ Agent Bricks to deliver enterprise-grade performance without compromising governance or observability. IAS is the only company globally to hold three of the industry’s most respected AI certifications: TrustArc Responsible AI, ISO 42001, and Ethical AI certification from the Alliance for Audited Media.

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