Consumers are mobile. Move with them.
It’s no surprise that mobile in-app is one of the fastest growing areas for digital advertising. Whether consumers are watching a video, playing a game, or reading an article, IAS offers the same level of accuracy and insight into mobile media quality as we do for desktop.
Get started on a mobile-first campaign strategy with our toolkit.
Consumers are on the go, so our solutions are too. IAS provides independent, trusted verification at scale on mobile and in-app.
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The average consumer spends roughly one-third of their day on their mobile devices
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Almost 90% of that time is spent on mobile apps
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8 in 10 of U.S. mobile display ads are transacted programmatically
Achieve Quality Impressions™ in the fast-growing mobile environment with pre-bid programmatic segments, our full suite of verification solutions, and automated solutions for mobile in-app and mobile web.
We are founding members of an industry-wide, Open Measurement Working Group in partnership with the IAB and Google. The OM SDK initiative was created to standardize in-app measurement and enable verification capabilities like Viewability, a metric that’s otherwise unmeasurable.
As advertisers attempt to invest big in mobile, they continue to struggle with in-app measurement and verification. Our solutions are all about unlocking the mysteries of mobile, allowing for transparency, optimization, and monetization within the growing space.
Get deeper insights into cutting-edge mobile solutions at the IAS Insider.
In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.
IAS is excited to join the TikTok Marketing Partners Program as a badged Measurement partner for their new Brand Safety & Suitability category. IAS joins a community of carefully selected and innovative third-party providers that allow marketers to effectively monitor the quality of their media buys, ensuring their media investments across TikTok are appearing next to content that is brand safe and suitable.
Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments
Gaming is gearing up to be a powerhouse channel for marketers. And with more than half of gamers spending at least eight hours playing video games each week, marketers have the opportunity to tap into this highly engaged audience to drive their brand messages. But how should marketers navigate the gaming landscape to propel positive consumer receptivity?
Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our mobile and in-app solutions at any point.
