If an ad is served to a bot, buried beneath multiple layers of banners, or placed next to AI-generated content of questionable credibility, what value does that impression really deliver? Digital advertising has long operated under a convenient assumption: that...
Marketers know AI isn’t perfect—but they’re using it anyway. Despite the risks, AI is reshaping modern advertising and how brands compete.
IAS Total Visibility: The industry’s first end-to-end automated SPO solution designed to help advertisers make smarter, faster, and more effective media buying decisions that make marketers’ dollars go further.
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