IAS is pleased to introduce IAS Agent — a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights instantly, and optimize performance at scale.
As we head into 2026, the digital media landscape is entering a defining new chapter. IAS partnered with YouGov to survey nearly 300 AU media experts across brands, agencies, publishers, and ad tech to uncover the opportunities and challenges that will shape the year ahead.
The 2026 Industry Pulse Report provides a first look at how advertisers and publishers are preparing for an era defined by AI, video-first consumer behavior, and a demand for quality.
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