Author at Integral Ad Science

The 20 Most Blocked Keywords in August 2019

The following list compiles the most blocked keywords by advertisers during August 2019. Blocked keyword lists prevent a brand’s advertising from appearing next to content that includes those words and can be an effective form of protecting your brand reputation....

September 16, 2019

A Pragmatic Guide to Migrating to New IAB Video Standards

Channels CTV and Video

A Pragmatic Guide to Migrating to New IAB Video Standards

Whether you’re a digital advertising expert, or just a person with a smartphone, there is no denying there has been a huge uptick in video advertising across all your devices. And while video remains the fastest-growing ad format, most people...

September 16, 2019

Brand Safety & Suitability

Enhance ad memorability in a content-saturated world

In a study conducted with Neuro-Insight to research the impact of suitable and unsuitable content on consumer ad perception, we found that ads, regardless of the message or brand, seen in a high quality context are more memorable.

August 29, 2019

A 360 view of video advertising: Webinar Q&A

Ad Fraud CTV and Video Viewability

A 360 view of video advertising: Webinar Q&A

Video content consumption is more fluid than ever across screens. In our Virtual Panel titled A 360 View of Video Advertising, IAS sat down with industry leaders from Innovid, FreeWheel Advertisers, and NBCU to discuss the opportunities and challenges from...

August 2, 2019

Virtual panel: A 360 view of video advertising

CTV and Video Insights m

Virtual panel: A 360 view of video advertising

We invited industry leaders to a digital panel aimed at breaking down the larger digital video ecosystem. How can we can start taking advantage of the landscape that's set to overtake traditional TV advertising in the next decade? With new...

July 22, 2019

Insights m

Cheers to 10 years of verification

IAS brought trust and transparency to the digital advertising industry for over a decade, and we’re excited to bring that momentum into the next ten years. To celebrate, we created a timeline with interesting moments in the tech industry alongside...

July 21, 2019

Brand Safety & Suitability Research

Quality Casts Powerful Halo Over Advertising Perception

Research commissioned by Integral Ad Science (IAS) in partnership with Neuro-Insight, a global leader in neuroscience-based market research, debuted today, highlighting the effect of surrounding content over advertising perception. Findings from the report show that display ads seen on high-quality...

July 17, 2019

Brand Safety & Suitability Insights m

Tailoring your brand safety strategy

Brands invest a significant amount of time creating an image, cultivating consumer perception and fostering associations. However, in digital advertising, nearly 1 in 10 ad impressions is surrounded by unsuitable or inappropriate content that can damage brand equity built up...

July 10, 2019

Brand Safety & Suitability

The 20 most blocked keywords in June 2019

July 4, 2019

Ubisoft Canada increases social ROI using IAS’s data driven insights

Channels CTV and Video Insights m Resources Social Platforms Topics Viewability

Ubisoft Canada increases social ROI using IAS’s data driven insights

It is challenging to assess where the consumer attention is captured to drive better ROI on social buys, given the nature of mobile scrolling environment and fleeting attention span of users. You need data to identify, Which target audiences are...

June 21, 2019

Ad Fraud CTV and Video Open Web

OTT Evolution: Webinar Q&A

In our OTT Evolution webinar we discuss OTT and CTV, what fraud looks like in this environment and best practices to protect yourself. Check out our answers to questions not addressed during the webinar here.

June 13, 2019

Brand Safety & Suitability Insights m Open Web Resources Topics

How Omnicom UK reduces brand risk and media waste for advertisers

Ensuring brand safety for clients has introduced new challenges for the industry around delivery and effectiveness in programmatic. In order to ensure brand suitability, many marketers use custom keyword blocklists to guarantee their ads do not appear alongside undesired content....

June 12, 2019

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MORE POSTS BY iasmarketing

The 20 Most Blocked Keywords in August 2019

A Pragmatic Guide to Migrating to New IAB Video Standards

Enhance ad memorability in a content-saturated world

A 360 view of video advertising: Webinar Q&A

Virtual panel: A 360 view of video advertising

Cheers to 10 years of verification

Quality Casts Powerful Halo Over Advertising Perception

Tailoring your brand safety strategy

The 20 most blocked keywords in June 2019

Ubisoft Canada increases social ROI using IAS’s data driven insights

OTT Evolution: Webinar Q&A

How Omnicom UK reduces brand risk and media waste for advertisers

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