The Threat Lab Analyzes the Year’s Highest Ad Fraud Spikes
IAS's Threat Lab explores the reasons behind the highest ad fraud spikes in the year.
Fraud in Generative AI: A deep dive into how Gen AI affects marketers
The IAS Threat Lab evaluated the effects of generative AI on ad fraud, how it could speed up the prominence of ad fraud in the digital advertising industry, and how we continue to protect marketers from these emerging threats.
How Does Bot Traffic Vary Over Time?
It’s no secret that the digital advertising landscape is rampant with malicious bots designed to commit ad fraud. Safeguarding any campaign from fraud is essential — but the threat of fraud is especially present during the holiday season.
The State of Fraud in Private Marketplaces
The IAS Threat Lab evaluates fraud in PMP transactions Marketers widely believe private marketplaces (PMP) create an environment that is resistant, or even immune, to ad fraud. Given the basis for creating a PMP relationship between trustworthy advertisers and publishers,...
IAS Threat Lab collaborates with Google to take down malicious app
The digital landscape is prioritizing privacy now more than ever before. Internet users worldwide understandably want to ensure security when browsing the web. However, fraud can be found anywhere – even in apps that may identify themselves as safe.
Meet the IAS Threat Lab Team
Get to know IAS’s dedicated team of experts who find and stop fraud operations Let’s talk about ad fraud. Unfortunately, fraud schemes are all too common to digital advertising — as much as we don’t want to admit it. Fraudsters...
The IAS “Stop the Bot” Challenge
Last month, the IAS Threat Lab released our report on the 404bot, a domain-spoofing, malicious bot that we caught with our sophisticated fraud-detection technologies. While we’re glad to have discovered 404bot, the truth is that not all bots are bad....
Have you seen this bot?
The IAS Threat Lab has brought the industry’s attention to a growing bot scheme called the 404bot.
