Threat Lab Archives

IAS’s Commitment to Privacy in Google’s Privacy Sandbox

For the past two years, IAS has been working closely with Google and the IAB Tech Lab on the development and testing of Google’s Privacy Sandbox. Much progress has been made to ensure that critical programmatic advertising use cases —...

November 21, 2024

The Threat Lab Analyzes the Year’s Highest Ad Fraud Spikes

Ad Fraud Featured Insights Threat Lab

The Threat Lab Analyzes the Year’s Highest Ad Fraud Spikes

IAS's Threat Lab explores the reasons behind the highest ad fraud spikes in the year.

February 28, 2024

Fraud in Generative AI: A deep dive into how Gen AI affects marketers

Ad Fraud Insights Threat Lab

Fraud in Generative AI: A deep dive into how Gen AI affects marketers

The IAS Threat Lab evaluated the effects of generative AI on ad fraud, how it could speed up the prominence of ad fraud in the digital advertising industry, and how we continue to protect marketers from these emerging threats.

January 25, 2024

Ad Fraud Research Threat Lab

How Does Bot Traffic Vary Over Time?

It’s no secret that the digital advertising landscape is rampant with malicious bots designed to commit ad fraud. Safeguarding any campaign from fraud is essential — but the threat of fraud is especially present during the holiday season.

December 18, 2023

The State of Fraud in Private Marketplaces

Ad Fraud Threat Lab

The State of Fraud in Private Marketplaces

The IAS Threat Lab evaluates fraud in PMP transactions Marketers widely believe private marketplaces (PMP) create an environment that is resistant, or even immune, to ad fraud. Given the basis for creating a PMP relationship between trustworthy advertisers and publishers,...

August 31, 2023

Threat Lab

IAS Threat Lab collaborates with Google to take down malicious app

The digital landscape is prioritizing privacy now more than ever before. Internet users worldwide understandably want to ensure security when browsing the web. However, fraud can be found anywhere – even in apps that may identify themselves as safe.

May 15, 2023

Threat Lab

Meet the IAS Threat Lab Team

Get to know IAS’s dedicated team of experts who find and stop fraud operations Let’s talk about ad fraud. Unfortunately, fraud schemes are all too common to digital advertising — as much as we don’t want to admit it. Fraudsters...

May 11, 2023

Threat Lab

The IAS “Stop the Bot” Challenge

Last month, the IAS Threat Lab released our report on the 404bot, a domain-spoofing, malicious bot that we caught with our sophisticated fraud-detection technologies. While we’re glad to have discovered 404bot, the truth is that not all bots are bad....

April 2, 2020

Threat Lab

Have you seen this bot?

The IAS Threat Lab has brought the industry’s attention to a growing bot scheme called the 404bot.

March 2, 2020

Category: Threat Lab

IAS’s Commitment to Privacy in Google’s Privacy Sandbox

The Threat Lab Analyzes the Year’s Highest Ad Fraud Spikes

Fraud in Generative AI: A deep dive into how Gen AI affects marketers

How Does Bot Traffic Vary Over Time?

The State of Fraud in Private Marketplaces

IAS Threat Lab collaborates with Google to take down malicious app

Meet the IAS Threat Lab Team

The IAS “Stop the Bot” Challenge

Have you seen this bot?

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Category: Threat Lab

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