Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad Fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimization
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    Audio
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About
    Quality Impressions™
    Newsroom
    Leadership & Awards
    Careers
    ESG at IAS
  • Careers
Log in
Investor Relations
Contact
US US
UK UK DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM APAC APAC Korean Korean
Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad Fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimization
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    Audio
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About
    Quality Impressions™
    Newsroom
    Leadership & Awards
    Careers
    ESG at IAS
  • Careers
Log in
Contact Us
US US
UK UK DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM APAC APAC Korean Korean
  1. Home
  2. | Topics
  3. | Ad Fraud
  4. | Meet the IAS Threat Lab Team
May 11, 2023 by IAS Team

Meet the IAS Threat Lab Team

Ad Fraud
Insights
Share:

Get to know IAS’s dedicated team of experts who find and stop fraud operations

Let’s talk about ad fraud. Unfortunately, fraud schemes are all too common to digital advertising — as much as we don’t want to admit it. Fraudsters go to great lengths to hide their operations and often turn to growing or emerging ad formats to carry out fraudulent operations, making it even more difficult to track them down.

That’s why the IAS Threat Lab is fighting more fraud than ever before.

Staffed with experts who identify and take down fraudulent activity, the team provides targeted research of new and emerging fraud schemes. The Threat Lab employs data analysis and reverse engineering to uncover fraud schemes and determine how they work, working with partners and authorities to take down the fraudsters and protect marketers.

Schemes are complex, so a multifaceted strategy must be used to combat fraud. That’s why IAS utilizes a three-pillar approach:

  • Rules-based detection uses automated rule checks to identify any anomalous behavior patterns
  • AI/Machine learning goes a step further using big data to detect any hidden, uncommon patterns
  • Data analysis and reverse engineering to uncover emerging threats

Concerned about fraudsters trying to steal your media spend? Don’t worry — the experts at IAS have it covered. The Threat Lab works diligently to ensure your ad dollars are protected from fraud schemes across the digital landscape.

To learn more about the Threat Lab, download the one sheet or reach out to your IAS representative today.

Access the content now.
Download
Access the case study now.
Download
Access the guide now.
Download
Access the research now.
Download
Sign up for insights right to your inbox.
Subscribe now ›

Related Posts

IAS earns industry’s first MRC accreditation for CTV Viewable Impressions
IAS earns industry’s first MRC accreditation…
Learn more ›

May 18, 2023 by IAS Teams

IAS Threat Lab collaborates with Google to take down malicious app
IAS Threat Lab collaborates with Google…
Learn more ›

May 15, 2023 by IAS Teams

Brand Safety and Suitability Measurement for YouTube
Brand Safety and Suitability Measurement for…
Learn more ›

May 2, 2023 by IAS Teams

IAS white red logo
Sign up for fresh insights

Solutions

By Product Type

Ad Fraud

Brand Safety & Suitability

Contextual Targeting

Viewability

Efficiency & Optimization

By Channel

CTV & Video

Programmatic

Proprietary Platforms

Mobile & In-App

Audio

By Customer Type

Brands & Agencies

Publishers

Platforms & Partners

Insights

IAS Insider

Research

Media Quality Reports

About IAS

Quality Impressions™

Newsroom

Leadership & Awards

Careers

Helpful Links

Contact

Log in

© 2023 Integral Ad Science, Inc.

Accessibility_Icon Accessibility statement

Site indexing policy

Privacy policy

Subscription management

Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media

Site indexing policy

Privacy policy

Subscription management

Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media

© 2021 Integral Ad Science, Inc.

Search

Hit enter to search or ESC to close

Download Content

Fill out the form to have this content delivered directly to your email inbox.

Thanks for your interest. Fill out our contact form if you'd like more information.

Subscribe now

Fill out the form to sign up for the latest and greatest IAS updates— delivered right to your inbox.

Thank you for signing up for the IAS Newsletter.