IAS Expands Partnership with TikTok to Provide Leading Comprehensive Third-Party Brand Safety Measurement Suite for the Platform
With this expansion, IAS leads the industry in being able to provide end-to-end support for marketers on TikTok.
IAS Selected to Provide Transparency to Netflix’s Advertising Platform
Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies.
IAS Integrates Good-Loop’s Green Media Technology to Offer Carbon Emissions Measurement for Digital Advertisers
The partnership will see Good-Loop’s carbon measurement solution integrated into IAS’s reporting platform, IAS Signal.
IAS Media Quality Report Finds Ad Buyers Must Rethink Viewability Optimization in Changing Ad Market
The results empower ad buyers and sellers with the preeminent industry benchmarks to measure campaign and inventory quality into the next year and beyond.
New IAS Report Finds Majority of Media Experts Are Concerned About Changing Policies Impacting Their Digital Media Buys
Study uncovers U.S. consumers and digital media experts' perspectives on the future of privacy-first advertising and the role of media quality solutions in moving the industry forward
IAS Announces Audio Ad Verification Certified for Use on Pandora’s Platform
Providing Transparency to Advertisers for their Audio Campaigns NEW YORK – July 11, 2022 – Integral Ad Science (Nasdaq: IAS), a global leader in digitalmedia quality, today introduced its third-party ad measurement technology to the digital audiostreaming medium. Tested and...
New IAS Report Finds Majority of Media Experts Are Concerned About Digital Audio Ad Fraud, Audibility Metrics
Results surfaced substantial apprehension regarding ad fraud on digital audio.
IAS Signal is Enhanced to Include Total Visibility™ Dashboard
Drive marketing outcomes with IAS’s Quality Path Optimization (QPO) Solution NEW YORK, May 25, 2022 — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced enhancements to IAS Signal that will incorporate the Total VisibilityTM...
IAS Enhances Contextual Targeting ROI Tools with Launch of ‘Control Panel’
NEW YORK, May 17, 2022 — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, announced today its Control Panel, a suite of reporting and planning tools that Context Control customers can use as an added value....
Integral Ad Science Names Yannis Dosios as Global Chief Commercial Officer
Former Twitter Executive to oversee IAS’s global sales, marketing, and customer service organization May 12, 2022 – New York, NY – Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the appointment of Yannis Dosios...
