Rocket Fuel Partners With IAS To Ensure Pre-Roll Inventory Quality
Rocket Fuel Partners With IAS To Ensure Pre-Roll Inventory Quality
Rocket Fuel Announces First-to-Market Partnership With IAS, Bringing Increased Transparency and Inventory Quality to Video Ad Placements
Rocket Fuel (FUEL), a leading Programmatic Marketing Platform provider, today announced it will be the first DSP to offer IAS Enhanced Video Quality Metrics as part of an integrated solution for brand advertisers.
Integral Ad Science verification now available for Facebook inventory
eMarketer estimates that $11.7 billion will be spent on digital video advertising next year in the US alone. After all, to influence consumers and get them to take real action, nothing is more powerful than connecting through sight, sound, and...
Integral Ad Science and Nativo Align Viewability Measurement for Native Ads
Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, on every device, and Nativo, the leading native and content advertising automation platform for premium publishers and brand marketers,...
Integral Ad Science And Nativo Align Viewability Measurements For Native Ads
Integral Ad Science (IAS) and Nativo announced on Tuesday that they have aligned their abilities to measure the viewability of native ads being placed through Nativo’s private exchange, allowing brand marketers and publishers to transact based on a third-party verification...
Integral Ad Science Recognized in the Inc. 5000 List for 3rd Consecutive Year
IAS announces it has again ranked on the Inc 5000 list.
Italy | Engage: Weborama & Integral Ad Science Partner to Measure Video Advertising Quality
August 2nd, 2016 – Weborama, the European leader in data science within the ad tech field, has chosen the global leader in quantifying digital media quality, to create a unique integration providing greater ability to measure the quality of video advertising campaigns. Integral...
Italy | Engage: Weborama & Integral Ad Science Partner to Measure Video Advertising Quality
August 2nd, 2016 – Weborama, the European leader in data science within the ad tech field, has chosen the global leader in quantifying digital media quality, to create a unique integration providing greater ability to measure the quality of video advertising campaigns. Integral...
UK | The Drum: World’s Biggest Media Buyer GroupM Hires John Montgomery as Its Online Standards Enforcer
July 26th, 2016 – GroupM is intent on raising the bar in digital advertising by tasking John Montgomery with expanding ad accountability and clamping down on fraud globally. “As brand safety officer, Montgomery, also executive vice president, will work to ensure “the...
France | Offremedia: IPG Mediabrands and Integral Ad Science White Paper: Ad Viewability and Attention
Offremedia: IPG Mediabrands and Integral Ad Science White Paper: Ad Viewability and Attention
