Portfolio categories: News

Rocket Fuel (FUEL), a leading Programmatic Marketing Platform provider, today announced it will be the first DSP to offer IAS Enhanced Video Quality Metrics as part of an integrated solution for brand advertisers.

Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, on every device, and Nativo, the leading native and content advertising automation platform for premium publishers and brand marketers,...

August 2nd, 2016 – Weborama, the European leader in data science within the ad tech field, has chosen the global leader in quantifying digital media quality, to create a unique integration providing greater ability to measure the quality of video advertising campaigns. Integral...

July 12, 2016 – IPG Mediabrands and Integral Ad Science has published in France their white paper about ad viewability and attention. “IPG Mediabrands (Initiatives, UM, Cadreon) et Integral Ad Science publient aujourd’hui en France leur livre blanc « Visibilité...