News, Press Coverage

Rubicon Project, Integral Ad Science Offer Third-Party Viewability Scores For Video

Feb 06, 2017

Rubicon Project and Integral Ad Science (IAS) on Monday announced a partnership to provide advertisers with third-party viewability scores on video advertising. The scoring occurs on an individual ad placement level, and is offered as part of auction bid requests.

Read the full article here on MediaPost.

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