Twitter and IAS Partner to Provide Advertisers with Brand Safety and Suitability Measurement
With Tweet-level analysis, advertisers can better understand the content that appears adjacent to their ads on Twitter’s feed.
IAS Partners with Gadsme to Provide Greater Transparency for In-Game Advertising Performance
The partnership will help advertisers measure media quality for their in-game campaigns New York, December 15, 2022 – Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced a first-to-market partnership with Gadsme, a premium in-game...
IAS Case Study Reveals In-View Ads Tripled the Return on Ad Spend Compared to Not-In-View Placements
In partnership with Catalina, the study explores how a major consumer packaged goods brand drives sales through the use of display advertisements in both mobile and desktop environments. NEW YORK, 22 Nov 2022 — Integral Ad Science (Nasdaq: IAS), a global leader...
New IAS Report Finds Quality Path Optimization Drives Improved ROI and Supply Chain Visibility
More than 89% of digital media experts endorsed multiple benefits of using QPO over SPO NEW YORK – November 16, 2022 – Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its latest research, Constructing...
IAS Expands Partnership with TikTok to Provide Leading Comprehensive Third-Party Brand Safety Measurement Suite for the Platform
With this expansion, IAS leads the industry in being able to provide end-to-end support for marketers on TikTok.
IAS Selected to Provide Transparency to Netflix’s Advertising Platform
Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies.
IAS Integrates Good-Loop’s Green Media Technology to Offer Carbon Emissions Measurement for Digital Advertisers
The partnership will see Good-Loop’s carbon measurement solution integrated into IAS’s reporting platform, IAS Signal.
IAS Media Quality Report Finds Ad Buyers Must Rethink Viewability Optimization in Changing Ad Market
The results empower ad buyers and sellers with the preeminent industry benchmarks to measure campaign and inventory quality into the next year and beyond.
New IAS Report Finds Majority of Media Experts Are Concerned About Changing Policies Impacting Their Digital Media Buys
Study uncovers U.S. consumers and digital media experts' perspectives on the future of privacy-first advertising and the role of media quality solutions in moving the industry forward
IAS Announces Audio Ad Verification Certified for Use on Pandora’s Platform
Providing Transparency to Advertisers for their Audio Campaigns NEW YORK – July 11, 2022 – Integral Ad Science (Nasdaq: IAS), a global leader in digitalmedia quality, today introduced its third-party ad measurement technology to the digital audiostreaming medium. Tested and...
