News, Press Releases

IAS Debuts New Solutions Giving Marketers Greater Control and Efficiency in Video

Apr 30, 2020

April 30, 2020 – New York, NY – – Integral Ad Science (IAS), the global leader in digital ad verification today announced an expansion of its video verification offerings with the general availability of its Connected Television (CTV) Verification Solution, and the launch of a Unified Video Tag. 

“We have been part of the CTV beta with IAS since day one and really value that they have taken measures to accurately detect fraud within this new environment,” said Amanda Zaky, Sr. Media Manager, Mars Wrigley. “We have been able to ensure the CTV inventory we are purchasing can make the biggest impact as possible by reaching real customers and knowing they watched our ads to completion.”

The CTV Verification Solution by IAS is the first-ever to verify fraud-free video ads that are played to completion on Connected TVs.  IAS was the first to work directly with publishers to ensure the CTV verification models being used to detect fraud in this new environment is operating off the same standards and able to flag invalid traffic accurately. This solution launched in a beta program in June 2019 with Verizon and eight leading video publishers and is now generally available to advertisers and publishers. 

“Advertisers are investing in high-quality creatives and premium inventory across a range of platforms and media types. A unified approach to verifying video, including new emerging channels like CTV, will help advertisers ensure that every dollar they spend goes towards reaching real people in the right environment with maximum efficiency,” said Dale Older, Chief Product Officer, IAS.

Bringing further value to IAS’s video solution suite,  the new Unified Video Tag gives advertisers the ability to measure video across all platform types, including VAST, VPAID, Mobile In-App, and CTV with ease. The Unified Video Tag increases operational efficiency and improves ease of implementation for advertisers.  It is now easier than ever for advertisers to launch and measure video campaigns. 

These new product offerings are part of IAS’s commitment to promoting trust and transparency in digital advertising. For more information reach out to press@integralads.com.

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