IAS Expands Meta Capabilities; Rolling Out Ad Measurement Tools for Facebook and Instagram Reels
Advertisers gain invaluable transparency into which Reels ads are seen by consumers
NEW YORK, June 20, 2023 – Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it has rolled out ad measurement tools for Meta’s Facebook and Instagram Reels. Expanding work that began in 2016, IAS will now provide viewability and invalid traffic measurement for Meta’s rapidly growing Reels video feed inventory so that advertisers can be assured that their ads are seen by real users.
Reels advertisers will now have transparency into the performance of their ad campaigns. IAS has already been providing advertisers with measurement tools that include viewability and invalid traffic for placements across Facebook and Instagram, and we are pleased to now extend these insights to Reels.
“Facebook and Instagram Reels are enormously popular with advertisers, and based on the success of the existing partnership between Meta and IAS, we are pleased to broaden our work together and provide this deeper level of transparency for Reels ads,” said Yannis Dosios, Chief Commercial Officer, IAS. “Reels continues to grow quickly on both Facebook and Instagram. Reels also continue to become more social with people resharing Reels more than 2 billion times every day, doubling over the last six months.”
IAS’s innovative reporting product suite and comprehensive data collection allows advertisers to generate more actionable reports with insights into ad views at a granular level. For more information, visit integralads.com.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.