Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video Measurement
Sizmek, an independent buy-side advertising platform, on Tuesday announced its partnerships with DoubleVerify, comScore and Integral Ad Science (IAS) to provide advertisers with greater workflow efficiency for HTML5 video measurement.
Working with Sizmek’s data and services, the company’s Verification API framework provides a unified way of trafficking — as opposed to manually wrapping and sending tags back and forth between technology providers, which can delay campaign launches, amplify human error and add latency.
