Over the next 10 years, the global cost of ad fraud is projected to rise to $50 billion, according to the World Federation of Advertisers. As advertising budgets keep shifting to digital, fraudsters have found ways to game the system and earn money by serving ads in ways that have no potential to be seen by a real person. Needless to say, this has a negative effect on the entire advertising community. We’re here to protect you and your spend with efficacy and efficiency.
Verification is the foundation to ensure that you are getting the impressions you want, so blocking and measuring ad fraud is a critical component. Whether it's illegal bot activity, fraudulent URLs, or specific page-level fraud, we’re here to protect you.
If you’re buying media, prevent waste across your media plan. Block ads from ever serving on fraudulent web pages, and stop bidding on fraudulent impressions, all in real time. If you’re selling media, clean up your inventory with real-time data signals. You can even anti-target infected machines and prevent fraud the user level.
Our approach to ad fraud
In the fight against fraud, our team developed sophisticated tools and established a dedicated FraudLab to makes sure ads are served by real publishers, shown to real people and are reaching the right target audiences — all to maximize ROI for both buyers and sellers. Unlike anyone else, we take a three-pronged approach to detection — behavioural and network analysis, browser and device analysis, and malware analysis with targeted reconnaissance. Across devices, environments, and creative formats. And we take it a step further by alerting partners to security risks.