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OMD and their client, Nissan, wanted to find a solution that would lift their KPIs (qualified visits, key business actions, and conversion rates) across an open web campaign on mobile, tablet, and desktop on both video and display formats.
The Solution
OMD and Nissan enlisted the help of IAS, implementing key measurement and optimization products including Quality Attention, Total Visibility, and Context Control.
Quality Attention helped OMD and Nissan navigate through media clutter to elevate campaign performance, while Total Visibility provided programmatic supply path transparency and impression-level financial reporting to optimize ad spend while campaigns were in-flight. Finally, Context Control enabled OMD and Nissan to identify which contextual segments would drive the highest attention and conversion rates.
Results by Conversion Rate
- 6X conversion rate across “Automotive-Hybrid” content
- 5X conversion rate across “Travel” content
- 3X conversion rate across “Buying A Car” content
Download the case study now for more results from OMD and Nissan and to learn how comprehensive measurement and optimization solutions drive superior business results for brands like yours.
